Hotel Digital Marketing and Social Media Strategy
Boost your hotel's bookings with an effective digital marketing strategy and an engaging social media presence. In today's digital age, the strategies for online marketing and social media for your hotel are more vital than ever.
Enhance your hotel's online visibility and increase revenue. Learn how digital marketing can revolutionize the guest experience and boost direct bookings. Explore digital marketing tactics for hotels that can attract a significant number of new guests throughout the year, from establishing a robust online presence for your direct booking website to mastering social media engagement.
The Leading Hoteliers Network's Hotel Digital Marketing & Social Media Certificate Course encompasses all facets of hotel digital marketing.
Including
Fundamentals of Hotel Digital Markting
Digital Marketing Introduction, Trends, and Key Ideas.
Introduction to the Digital Marketing Landscape.
Online Reputation Management and Guest Reviews.
Core concepts, strategies & benefits of digital marketing in the hotel industry.
OTA Platform Strategies.
Strategies for effectively monitoring online reputation.
Straregies forresponding to, and maintaining a positive online reputation.
More
Leveraging Social Media Platforms
Popular social media platforms relevant to the hotel industry.
Raise the hotel’s profile on the Social Media.
Organic Social Media Marketing.
Paid Social Media Marketing.
Effective use of Instagram, Facebook and Twitter.
Content Marketing - Creating compelling visual content.
Influencers - Using influencers for reaching target customer groups,
Measuring and Optimizing Social Performance.
Generate positive feedback.
Attract future guests.
Digital Marketing Techniques
Marketing Funnel and Customer Journey.
Email Marketing.
Search Engine Optimization.
Conversion Rate Optimization.
Succeed in engaging consumers in the modern digital landscape.
Online Reputation Management and Guest Reviews.
Online Presence Management I Optimize online presence and visibility onine.
Utilize OTA platforms to ensure the hotel is at the top of listings.
Boost bookings.
Explore methods to develop a unique, impactful, and authentic social media presence, along with digital marketing strategies that drive direct traffic, increase bookings, and improve guest experiences for unparalleled success.
Start: 04 March 2025
Finish: 23 April 2025
Enrol by: Asap ( limited seats available)
Duration: 6 weeks
Commitment: 4-6 hours per week
Price: $750 per person
Study mode: Distance Learning - Web Based Training (WBT) : Study Anytime, Anywhere. Our flexible online courses offer an effective way to progress in your career and acquire new skills at your convenience, alongside other commitments.
Certificate of Achievement: Evidence your learning with a Certificate of Achievement from Leading Hoteliers Network on successful completion
Level of knowledge: Fluentcy level of spoken and written English sufficient to allow you to participate and succeed in the course. No specific maths or computer science background needed.
Materials & equipment: Sufficient internet speed and stability for internet learning.
Recommendations of web browsers: For best performance use Chrome, Firefox, Edge, or Safari. Leading platform works on both PC, Mac, Android, or any other device with a modern web browsers. No specialist software or equipment needed.
Who should join: You might find the course valuable if you are a:
- Hotel Managing Director.
- Senior Vice President / Vice President.
- Regional Director.
- Area General Manager.
- Dual General Manager.
- Hotel General Manager.
- Resort General Manager.
- Hotel Manager / Resort Manager.
- Assistant General Manager.
- Director of Operations.
- And all other
- And executives on all levels involved in Hotel Management and Professional Hotel Marketing.
Exclusive deal for groups / multiple participants:
Member Discount: Members of the Leading Hoteliers Network are entitled to a 20% discount on all certificate programs. To obtain a discount coupon for registration, please email our admin directly at admin@leading-hoteliers.com
Contact Leading Hoteliers Network
For personal guidance, reach out to Leading Hoteliers Network via email: admin@leading-hoteliers.com
Hotel Digital Marketing and Social Media Strategy Certificate - March 2025
Start: 04 March 2025
Finish: 23 April 2025
Enrol by: ( limited seats available)
Duration: 6 weeks
Commitment: 4-5 hours per week
Price: $750 per person
Groups:
Upcoming courses in the same category:
This fee includes a complimentary 12-month membership to the Leading Hoteliers Network - Read more here