Accor and H World Group Expand Long-Term Partnership
- EDITOR
- Jun 29
- 2 min read
Accor, a world-leading hospitality group, and H World Group, one of the world's largest hotel groups, today announced a new chapter in their long-term strategic alliance, with a phased partnership designed to broaden hotel choice and select loyalty benefits for ALL Accor and H Rewards members through their respective direct platforms across China, Europe, and the Middle East. The expanded partnership lays the foundation for further and deeper collaboration over time.
Sébastien Bazin, Chairman & CEO of Accor, said, “Just as our Master Franchise agreement with H World Group was a first in 2014, this new agreement represents another groundbreaking milestone. It's about breaking down geographical barriers, enhancing distribution, and enriching our loyalty ecosystem for a combined 430 million members. This long-standing partnership with H World Group is a testament to Accor's pioneering spirit and our commitment to strategic, sustainable growth through our asset-light model.”
Ji Qi, Chairman of H World Group, said, “This partnership is a natural evolution of more than a decade of trust between H World and Accor. By bringing together our complementary strengths in membership, direct distribution, and hotel operations, we can create more value for travelers, hotel owners, and partners, while making journeys more connected and rewarding for guests around the world.”
A Partnership Built for Scale
The agreement builds on their long-term partnership and reflects the complementary strengths of both groups: Accor's global brand portfolio and international distribution network, and H World's scale, direct channel strength, and deep customer base in China, the world's largest travel market.
H Rewards brings together more than 310 million members, while ALL Accor serves almost 120 million members worldwide. Together, the two programs represent a member base of 430 million, alongside close to two million rooms across the two groups' hotel networks.
Both programs will continue to operate independently, with each platform maintaining its own identity and value proposition. .. Continue reading (Members Only) - Unlock Advantages with a LHN Membership - Read more here
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