Accor Drives Unprecedented Growth and Record Performance in New Signings

In the last five years, the Group’s pipeline has continued to increase in value at a significantly quicker pace than in volume, further enriching the quality of its global hotel portfolio.  

Camil Yazbeck, Chief Development Officer, Premium, Midscale & Economy: "Accor’s premium, midscale and economy brands experienced exceptional momentum in 2024, with strong demand fueling expansion across key markets. Iconic brands like Pullman, Novotel and ibis are a driving force in our Group’s overall growth and are foundational to our PM&E division. Considering current industry fundamentals, hotel conversion is also a major focus of our strategy with many of our most conversion-friendly brands like Handwritten Collection, Mercure and TRIBE leading the way. With a strong pipeline, a diversified brand portfolio, and an owner-centric approach, Accor is best positioned to drive the next wave of hospitality growth in 2025 and beyond. ..... Read the whole article here (paying members only) / Become member here