Accor Evolves Paid Subscription Loyalty programme with Launch of Unified Global Brand: ALL Accor+
- EDITOR

- Sep 3
- 3 min read
Accor is pleased to announce a significant evolution in its subscription programme with the introduction of ALL Accor+, a refreshed and cohesive global platform unifying each of Accor's established subscription offerings under one umbrella. ALL Accor+ will now reunite regional successes under a single framework while reinforcing ALL Accor's commitment to deliver bespoke offerings and a seamless customer journey.
Being fully integrated within Accor's loyalty programme ALL Accor, this evolution will harmonise its subscription-based offering, helping to better align ALL Accor's value proposition. The increased transparency and simplicity this will bring, promise to reinforce Accor's leadership in hospitality loyalty, while helping to deliver higher standards of guest experience and broader business performance.
ALL Accor+ builds on a 30-year legacy of loyalty innovation. From the launch of Accor Plus in Asia Pacific to the development of regional programmes such as ALL Signature in Brazil, Accor has consistently adapted its approach to reflect local market needs and customer behaviour. ALL Accor+'s pioneering, tiered structure is based on four subscription options — Explorer, Voyager, ibis, and Signature – spanning over 4,500 hotels and 30+ brands worldwide. Each option is tailored to different member's preferences and travel behaviours. Immediate benefits include exclusive stay discounts, accelerated status in the ALL Accor loyalty programme, and access to member-only offers.
Mehdi Hemici, Chief Loyalty & Ecommerce Officer, Accor, commented: “The launch of ALL Accor+ is a strategic leap forward in how we deliver value to our guests and hotel owners. With four distinct cards tailored to different travel styles, we are making it easier than ever for members to choose the benefits that best suit them. By unifying our subscription offerings under one global brand, we are creating a more attractive product that strengthens the entire ALL Accor ecosystem and will gradually be rolled out across multiple regions. This is not just about perks — it's also about providing rational and emotional value to our best customers and giving hotel owners a powerful tool to drive results..... Continue Reading here
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