Accor Marks Strategic Expansion

Accor has signed an agreement with Khai Hoang TM DV-Tourism Company Limited to open a Handwritten Collection hotel in Nha Trang, Vietnam, with a planned debut in Q4 2025. This signing supports the Group's growth and development strategy across emerging destinations, offering distinctive, quality hospitality for travellers exploring the coastal charm of central Vietnam.

Handwritten Collection brings together carefully curated addresses that reflect the personality and passion of their hosts. Each property embodies the essence of a stylish and inviting home, welcoming guests into a world of charm where the unique character of each destination shines through in every detail.

Overlooking the South China Sea, the hotel is located on Pham Van Dong Street, one of Nha Trang's main coastal avenues. Nha Trang is known for its beaches, world-class diving, and the beauty of Nha Trang Bay, often ranked among the world's most stunning bays.

With more than 25 operating hotels and over 30 in the pipeline globally, Handwritten Collection continues to expand into new territories, offering one-of-a-kind stays around the world. The addition of the Nha Trang property further strengthens the brand's presence in Asia.

Andrew Langdon, Chief Development Officer, Asia, Accor, said: “Nha Trang is a well-established destination among domestic travellers, and we see significant potential to broaden its appeal among international audiences seeking fresh alternatives to the more conventional tourist hubs. This signing reflects our ongoing focus on expanding into high-growth destinations and introducing more curated, character-driven stays across Asia. Collection brands like Handwritten, designed with owners in mind, represent one of the fastest-growing segments in the hospitality industry today. We are pleased to partner with Khai Hoang Tm DV-Tourism Company Limited to combine our global hospitality expertise with the owner's deep market knowledge for a hotel experience that resonates with today's discerning travellers.”

Mr. Ma Chi Han, Director of Khai Hoang TM DV-Tourism Company Limited, added: “Nha Trang continues to grow as one of Vietnam's most dynamic coastal destinations, and we see strong potential for high-quality accommodation that meets the expectations of an increasing number of travellers. This development is a proud moment for us, as it allows us to elevate the hospitality offering within the city and contribute meaningfully to its long-term tourism growth... Read more here (with comments)

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