Aimbridge Hospitality Announces the Promotion of Allison Handy to Chief Commercial Officer

Experienced, strategic leader continues to drive commercial success through sales, marketing, revenue management excellence within the expansive Aimbridge portfolio

Aimbridge Hospitality, a leading, global hotel management company and the world's largest third-party hotel operator, announced the promotion of Allison Handy to Chief Commercial Officer, a key executive role reporting directly to CEO Craig S. Smith.

As Chief Commercial Officer, Handy will continue to lead all Commercial functions across the enterprise, including sales, national sales, revenue management, marketing, and ecommerce. Under her leadership, these teams operate within a unified strategy designed to maximize profitability and performance across Aimbridge's portfolio. This alignment has enabled the team to maximize topline opportunities and consistently generate strong leads and conversions.

"Allison's appointment reflects both the caliber of talent we have within Aimbridge and our continued focus on building a high-performance culture that delivers lasting value," said Craig S. Smith, CEO of Aimbridge Hospitality. "As we pursue new opportunities in today's evolving market, leaders like Allison are instrumental in advancing our vision and ensuring Aimbridge remains a trusted, results-driven operator. Her strategic counsel, deep industry expertise, and integration of our Commercial functions have elevated our capabilities and strengthened relationships with owners and partners."

Handy's promotion to Chief Commercial Officer underscores Aimbridge's commitment to internal growth, innovation, and performance-driven leadership. Since joining in 2021, she has shaped a cohesive, enterprise-wide commercial strategy while preserving the entrepreneurial, results-oriented spirit that defines best-in-class performance.

"I'm incredibly honored to step into this role at such a transformative time for Aimbridge," said Handy. "Launching a fully integrated Commercial model last year has significantly enhanced how we deploy strategy across sales, marketing, and revenue. This alignment has driven stronger topline performance, greater profitability, and deeper value for our owners. I'm excited to continue this work with an exceptional team that's embracing the challenge and leading the way forward."

Prior to joining Aimbridge, Handy held senior commercial roles at PRISM Hotels & Resorts and Interstate Hotels & Resorts, leading high-performing teams for over a decade. Known for building scalable systems, unlocking revenue growth, and mentoring talent, she is a respected leader in the hospitality space. She also serves on the HSMAI Americas Board and actively champions initiatives that support rising sales professionals and advocate for women in leadership... Read the whole articles here (paying members only) / Become member here

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