April-June 2025 European Hotel Forecast: Precise RevPAR, ADR & Occupancy Predictions – Plus 3 Major Risks & 5 Profit Opportunities

As we navigate Q2 2025, the European hospitality sector stands at a critical juncture. Today, we’ll examine three pivotal forecasts shaping our industry:

1. Performance Outlook: April–June projections show +11% RevPAR growth—driven by luxury demand and a weak euro—but labor shortages and climate volatility threaten to erode gains in key markets like Paris and the Mediterranean.

   
   

2. Leadership Challenges: Hotel CEOs are balancing trade war risks, digital transformation, and labor crises. U.S.-based groups are diversifying portfolios, while European players accelerate regional resilience.

   
   

3. Trade War Exposure: Escalating tariffs could cost EU hotels 3–7% in RevPAR, with luxury and corporate travel most at risk. Mitigation strategies, from local sourcing to market diversification, are now non-negotiable.

   
   

LHN's Editor Team has dived deeper into the data, risks, and strategic responses to secure growth in this uncertain landscape for our members. Note: LHN's reports and forecasts are exclusively designed for senior hotel leaders, using terminology suited for high-level hotel management and leadership.

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The Team

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