Brand New General Manager Job Lead - 5* Luxury Boutique Hotel (50 Keys) - Southern Europe
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- 1 day ago
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General Manager | Boutique Lifestyle Retreat – Southern Europe Coastal Region
Perched on a clifftop within a protected nature reserve along a stunning Southern European coastline, this 50-room lifestyle and wellness retreat overlooks some of the world's most celebrated surf breaks. Part of a fast-growing international lifestyle hospitality group, the property reflects a deep respect for its natural setting: a heated saltwater pool, hammam-style spa, panoramic sauna and ice bath, a fully equipped gym, yoga, and a seafood-driven restaurant celebrating the region's culinary heritage.
This isn't about traditional five-star formality — it's barefoot luxury with substance. The property is entering an exciting next chapter, and the group is looking for a General Manager who wants to help shape it. This Southern European country is a key pillar of the group's expansion, with a new property opening in the capital in 2027 and further locations in the pipeline — offering real growth potential for leaders who help build the brand's presence in the region.
The group is seeking a General Manager to lead this retreat into its next phase — someone energized by building culture and community, comfortable wearing multiple hats in a boutique environment, and genuinely excited by the intersection of hospitality, wellness, design, and sustainability. This is a visible, on-the-floor leadership role. Local language fluency is essential — the GM will be the face of the property locally.
Key Responsibilities
Guest Experience & Brand Spirit
Champion the ethos of relaxed, unpretentious luxury.
Personally connect with guests across the wellness, surf, and design-conscious traveler mix that defines the property's community.
Uphold the property's sustainability commitments as a lived practice.
Protect the design integrity of the property in partnership with ownership and the original design team.
Team Leadership
Lead and maintain an inclusive work environment for the team, fostering an open and respectful culture.
Guide, motivate, and align the team around a clear, shared vision for the property's future.
Lead visibly and informally on the floor; be a coach and mentor, not a distant executive.
Identify and develop internal talent who can grow with the property.
Foster bilingual (local language/English) team communication and a strong local hiring pipeline.
Financial & Operational Management
Own the P&L, budgeting, forecasting, and revenue strategy (RevPAR, ADR, occupancy).
Oversee F&B, spa, wellness programming, experiences, and full operations together with the HODs.
Manage supplier relationships in line with the property's sustainability standards.
Report to stakeholders and ownership on financial performance and property direction.
Community & Local Relationships
Represent the hotel within the local community — stakeholders, suppliers, and partners.
Liaise with regional regulatory bodies and local government as needed.
Build relationships across the broader portfolio to share best practices.
Sales, Marketing & Reputation
Support the group's positioning as a design-led, wellness-focused lifestyle leader.
Maintain strong relationships with trade partners and luxury travel advisors.
Monitor guest sentiment thoughtfully across platforms while staying true to brand tone.
Requirements
Experience & Education
Degree in Hospitality Management, Business, or related field.
3–5+ years progressive hospitality experience, ideally as Assistant GM, Hotel Manager, or Operational/Duty Manager role in boutique, lifestyle, or wellness-focused properties.
Experience in a design-led or wellness/lifestyle brand strongly preferred.
Experience with small-key-count properties (under 75 rooms) preferred.
Language & Communication
Fluent local language required (native or professional fluency).
Fluent English required.
Additional languages (Spanish, French) a plus.
Skills & Competencies
Entrepreneurial mindset — comfortable in a fast-scaling, less bureaucratic brand environment.
Strategic and growth-oriented, with a genuine drive to elevate a property's experience and market position over time, not just maintain the status quo.
Creative eye for guest experience — naturally generates ideas for how a stay could feel more special, memorable, or worth paying more for.
Strong financial acumen paired with commercial instinct — understands how experience quality connects to rate and revenue performance.
Comfortable building a case for change and personally driving it through, rather than waiting for direction.
Calm, solutions-oriented approach to problem-solving.
PMS systems proficiency (Opera, Mews, or similar).
Solid, practical understanding of Rooms, F&B, and wellness, with a genuine commitment to embedding them into daily operations rather than treating them as marketing points.
Commercially minded and revenue-focused, able to balance profitability with guest experience and team wellbeing.
Local sensitivity paired with global sensibility — deeply connected to the local community while comfortable engaging a diverse, international clientele.
Personal Attributes
High energy, hands-on, and ambitious — sees this as a property with real room to grow, and is motivated by that opportunity.
Restless in a good way: always looking for the next improvement, partnership, or idea rather than settling into routine.
Genuinely curious about wellness, gastronomy, local culture, sustainability, and design, and how these translate into guest value.
Open to candidates of any gender; applications from all qualified candidates are welcome.
Comfortable living locally or in the surrounding area.
Flexible schedule including evenings, weekends, and holidays.
Strong alignment with the group's conscious-travel, community-minded philosophy.
Genuine care for the wellbeing of the team, not just guests — creating an environment where staff feel supported and inspired to deliver their best.
Committed to preserving the local environment and natural setting as part of day-to-day decision-making, not as a separate initiative.
What Is Offered
Competitive salary + performance-based bonus.
Health insurance benefits, paid leave.
Career growth within a fast-scaling international lifestyle hospitality group, including future opportunities as the portfolio expands in the region (capital city opening in 2027 and beyond).
The chance to genuinely shape the next chapter of one of the region's most distinctive design-led properties.
If you believe in leading through empathy, operational excellence, and authentic connection, the group welcomes your application.
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