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Choice Hotels International Announces Development Performance Fueled by Record International Growth and Sustained Momentum Across Key Segments

Global expansion highlights include a record-high 130 newly onboarded international hotels in key markets and development gains across extended stay, upscale, and core brands.


Choice Hotels International, Inc. has announced another year of solid global development results in 2025, led by a standout surge in international growth and continued strength across the company's extended stay, upscale, and core brands. Over the past year, the company expanded its international portfolio to nearly 160,000 rooms outside the United States, representing a 13% growth in rooms. Domestically, Choice Hotels delivered its strongest extended stay year on record, opening 66 extended stay hotels. Building on this momentum, the company's upscale and core brands also delivered steady performance, supported by development progress that underscores sustained demand, segment leadership, and continued value for franchise owners.


"Our 2025 development performance reflects the strength of our strategy and the power of our global portfolio," said Choice Hotels International President and CEO Patrick Pacious. "We significantly expanded our international footprint, delivered record extended stay results, and continued to unlock new opportunities for owners across every segment. I'm incredibly proud of our teams for the discipline, innovation, and partnership they bring to our franchisees every day. With a strong pipeline and growing brand momentum, we are well positioned for continued success in 2026 and beyond."


Breakthrough International Growth Set the Pace in 2025


  • Strengthened ownership and operational control in a core international market. The company acquired the remaining 50% stake in the Choice Hotels Canada joint venture, further positioning the business for long-term growth. Additionally, the company recently announced a multi-unit agreement for six new Ascend Collection properties in Québec, marking the first major step since the company's acquisition of Choice Hotels Canada.


  • Deepened European presence through multi-unit development agreements. Building on the momentum of the 15 Comfort hotel openings in France during the first half of 2025, Choice Hotels signed a transformative 50-unit Quality Suites agreement that nearly doubled its footprint in the country. The company also entered Poland with an Ascend Collection property and a master development agreement that paves the way for future opportunities in the market.


  • Launched extended stay portfolio into new international market. Choice Hotels introduced the MainStay Suites brand in Australia with seven properties, marking the brand's entry into the country.


  • Accelerated long-term scale in Asia through a landmark franchise partnership. Choice Hotels signed a 70-unit distribution agreement and exclusive master franchise agreement with SSAW in China, expected to generate more than 100 Comfort and Quality hotels over the next four years.


  • Expanded Radisson portfolio across new and existing Latin American markets. The company entered Argentina with a Radisson Blu in Bariloche and signed a Radisson Red near Rosario, entered Suriname with a Radisson hotel, renewed its long-standing partnership with Atlantica in Brazil, and celebrated eight Radisson-brand openings across the CALA region and Canada.


  • Laid foundation for scalable growth across Africa. The company secured agreements for three hotels in Kenya and established a master development framework supporting future expansion across sub-Saharan Africa.


Together, these milestones underscore Choice Hotels International's accelerating global scale and its commitment to sustained, long-term international growth.


Record Extended Stay Growth Reflects Continued Brand LeadershipChoice Hotels' extended stay platform delivered its strongest year on record, reinforcing the company's leadership in one of the fastest-growing segments in hospitality. In 2025, the company opened 66 domestic extended stay hotels, surpassing 2024's total and highlighting growing demand from both owners and guests. WoodSpring Suites opened 28 new hotels, and Everhome Suites celebrated its 25th opening with a milestone property in Somerset, New York. The company also signed 93 total franchise agreements across its four extended stay brands, led by WoodSpring Suites with 50 contracts. The company continued to be a growth leader in new construction with WoodSpring. Extended stay performance continued to provide reliable value for guests and franchisees, with RPI increasing across MainStay, Suburban Studios, and WoodSpring. The segment was further supported by Global Sales gains and the momentum of the company's first-ever Extended Stay marketing campaign, "Stay in Your Rhythm," which unified all four brands under a single value proposition.


Upscale Portfolio Strengthens Competitive PositioningChoice Hotels' upscale brands delivered steady growth and continued differentiation in 2025 through strong openings, enhanced brand positioning, and meaningful operational improvements. The company opened 27 domestic upscale hotels across Ascend Collection, Cambria Hotels, and Radisson, with notable new properties in Templeton, in the heart of central California's wine country, and Northlake, Texas. The company's domestic upscale pipeline grew to 133 hotels, with projected openings expected to increase in 2026. The company advanced a series of key initiatives — including a refreshed Ascend Collection identity, a conversion-ready Cambria guestroom, updated PIP strategies, new amenities solutions, and the Cambria Boost performance program — all aimed at strengthening the guest experience, enhancing operational efficiency, and further improving owner value.


Core Brands Deliver Strong Development Growth and Continued Brand InnovationChoice Hotels' core brands maintained a strong development position, awarding 247 U.S. franchise agreements — a year‑over‑year increase and a testament to continued demand from franchisees across midscale and economy segments. Country Inn & Suites awarded 50% more U.S. franchise agreements compared to 2024, while Quality Inn delivered double‑digit increases with 57 U.S. agreements awarded. Growth remained consistent across Comfort, Sleep Inn, and Econo Lodge, with strong conversion activity. The company also advanced several major brand initiatives across its upper midscale portfolio, including refreshed Comfort and Country Inn & Suites identities, the rollout of a new coffee experience across more than 2,000 hotels expected by mid‑2026, and new FF&E programs helping deliver significant cost savings .... Read more here - Hotel Management Global Outlook Link



Small Tip To Landing Good Senior-Level Hotel Management Positions in 2026


Many of our members have remained with us since the inception of our job lead service seven years ago. They continue to renew their memberships, staying on board even after securing new positions, and for good reason.


Daily, our editors dispatch bulletins detailing new job vacancies, projects, and industry shifts, including hotel launches, expansions, strategies, and market trends.


We recognize that numerous long-standing, senior-level members utilize these bulletins as conversation starters, reaching out to hotel chains and potential employers, sometimes with unsolicited applications and messages. LHN endorses such proactive engagement. It's an excellent, informal method to gain early interest from prominent hotel groups and upcoming projects, indicating your interest and broadening your opportunities for intriguing interviews or discussions about potential roles, particularly at the upper echelons of management.


Our editors also keep these proactive efforts in mind, shaping many bulletins to cover "new openings, new projects, and new market developments."


While membership spots for 2026 are limited, it's not too late to renew.- Read more her


The Team

at LEADING HOTELIERS NETWORK / JOB LEAD SERVICE


To gain immediate access, you can either renew your membership or sign up by choosing membership here: 3 Months / 6 Months / 12 Months / Premium Membership



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