Fairmont Hotels & Resorts Unveils The Next Chapter of Global “Special Happens…” Experiences For Guests (Plus New General Manager Job Leads)

World-renowned luxury hospitality brand, Fairmont Hotels & Resorts, today reveals the next evolution of its signature global brand campaign with several new experiences putting a spotlight on “Special Happens...” for guests. Building on the success of Make Special Happen, Fairmont's new brand campaign honoring its century-long legacy of hosting the world's most iconic celebrations, this next chapter transforms the spirit of the campaign into reality through a collection of global elevated experiences.

Each experience is crafted to capture the essence of Fairmont's inclusive approach to hospitality, which is deeply felt, leading with empathy and sincerity while creating a true sense of belonging. There are four “Special Happens...” categories in the series: “After Dark”; “In the Wild”; “Around the Table” and “In the Spotlight” each embodying how Fairmont Makes Special Happen on a daily basis in each of its 96 hotels and resorts globally.

“Today's luxury travelers crave connection and meaning, seeking experiences that reflect the local culture at the heart of each destination,” said Omer Acar, CEO, Fairmont Hotels & Resorts. “At Fairmont Hotels & Resorts, our hotels serve as the social epicenters of their cities— vibrant gathering places that foster a genuine sense of belonging. We are delighted to bring guests the opportunity to reserve one of our new 'Special Happens' experiences, focusing on creating moments that feel both genuine and rooted in the community. These new experiences and this overall approach at Fairmont enables our guests to live better, travel smarter, work with meaning, play with purpose, and explore with energy."

Special Happens... After Dark - At Fairmont Mumbai, nightfall brings with it a new kind of restoration. The Traveler's Reset at Blu Xone - Fairmont Spa & Longevity is an exclusive and pioneering after-dark ritual created to counter the effects of long flights, shifting time zones, and restless sleep. Blending advanced therapies with ancient healing wisdom, the transformative wellness ritual – a one-of-a-kind experience in Mumbai - guides guests from fatigue to renewal beneath a canopy of stars.  

As day melts into twilight, Fairmont Mayakoba invites guests to honor one of Mexico's most meaningful traditions with the Día de Muertos Dinner Experience bookable exclusively for the month of November. Perfect for private parties of between six and fourteen, guests can immerse themselves in the flavors, colors, and spirit of Día de Muertos, with dishes served family-style, inspired by ancestral recipes, regional ingredients, and the rituals that bring families together to remember and rejoice. More than a meal, it is a celebration of life, culture, and the moments that make every gathering truly special.

Fairmont Makati's Moonlight Silent Cinema invites guests to experience Manila's first poolside movie night under the stars with a blend of cinematic storytelling and refined relaxation. Set against the backdrop of the hotel's iconic skyline, guests can float on plush loungers, indulge in curated bento-style dinners inspired by each film, and tune in through silent-disco headsets for a fully immersive experience.

Special Happens... In the Wild - At Fairmont Orchid, adventure meets artistry with the Reel in Your Dream Adventure experience— a private deep-sea fishing experience along the pristine Kohala Coast of Hawai'i Island. Guests set sail across crystal waters to reel in their own prized Ahi Tuna, guided by Fairmont Orchid's Executive Chef, who shares expert culinary insights along the way. Upon return, Chef Zaid Khan transforms the fresh catch into an exquisite oceanfront dinner overlooking Pauoa Bay in an unforgettable celebration of Hawai'i's beauty.

Fairmont Kea Lani invites guests to embark on the Helicopter Cocktail Odyssey experience for an elevated farm-to-glass experience that begins with a private helicopter flight over Maui's breathtaking coastline to the lush sugarcane fields of Kuleana Rum Works. Upon landing, guests enjoy an exclusive tasting of a bespoke rum blend crafted specially for Pilina, the resort's new oceanfront lounge. The experience continues with a cocktail-paired farm lunch amid the cane fields before returning to Fairmont Kea Lani for a sunset toast at Pilina.

Fairmont El San Juan Hotelpresents the Tropical Splendor Engagement Package, a thoughtfully curated journey blending romance, adventure, and luxury. From a secluded villa overlooking the sparkling ocean to a private helicopter flight over Puerto Rico's verdant landscapes, every detail is designed to craft an unforgettable, picture-perfect proposal. This exclusive experience transforms a moment of love into a memory to be cherished forever, set against the island's breathtaking natural beauty.

Fairmont Chateau Whistler introduces the Absolute Solitude Wellness journey in which guests will board a seaplane from Whistler, soaring over glaciers and forests to reach a secluded natural sanctuary. In this untouched wilderness, a guided yoga practice takes place amid ancient trees and cascading waters, inviting profound calm and connection with nature for a rare and restorative experience.

Special Happens... Around the Table - Twice a year, Fairmont Taghazout's two iconic restaurants team up to invite guests to Around the Table, a trilogy of exclusive culinary experiences featuring two world-renowned chefs, Chef Masaharu Morimoto of Morimoto and Chef Fabrizio Aceti of Paper Moon. Over three unforgettable nights, guests savor an intimate Chef's Table dinner, an immersive tasting journey, and the unveiling of each restaurant's new seasonal menu. From Morimoto's dramatic live tuna-cutting ritual paired with Moroccan wines to Aceti's handcrafted pastas complemented by fine Italian vintages, every moment transforms gastronomy into art.

Fairmont Ambassador Seoul invites couples to a Cinematic K-Romance one-of-a-kind proposal experience in the elegant private dining room of Mariposa, where modern luxury meets the beauty of Korean culture. Guests enjoy a refined six-course dinner enhanced by hanbok-inspired floral arrangements and live serenades of beloved K-Drama love songs. The evening is elevated with champagne, a personalized proposal cake, and sweeping views of Yeouido's sparkling skyline.

Fairmont Singapore invites guests to an elevated Harvest-to-Table Lunch experience during the months of October, November and December only, that marries sustainability, culinary artistry and breathtaking city views. The journey begins at the hotel's aquaponics farm, where guests harvest fresh herbs and vegetables under the guidance of the farm manager and Executive Chef Seamus, gaining a rare, hands-on connection with ingredient origins. The experience continues at SKAI on the 70th floor, where a three-course lunch crafted from the morning's harvest is paired with premium wines, following an exclusive cellar tour led by Sommelier Luca. Offered on Fridays only, this intimate and personalized experience celebrates sustainable gastronomy and the joy of truly connected dining.

Fairmont San Francisco invites its guests to celebrate the festive season with an enchanting private dining experience inside the property's Gingerbread House. Perfect for intimate gatherings of up to ten guests, this magical setting offers a festive backdrop for breakfast, holiday tea or dinner. Available from November 22, 2025, through January 1, 2026, including exclusive seatings on December 24 and 25, the Gingerbread House promises a truly unforgettable holiday celebration.

Special Happens... In the Spotlight - Fairmont Royal Palm Marrakech invites guests to immerse themselves in the city's rich local culture with a Sky-to-Souk Journey. Begin at sunrise with a hot air balloon ride over the desert plains and Atlas Mountains, followed by Moroccan refreshments at a tranquil camp. Return to the city in a vintage car or sidecar and explore the Medina's hidden alleys, artisan workshops, and cultural traditions guided by local experts. This curated experience places guests at the heart of Marrakech's vibrant heritage, celebrating the sights and stories that make the city unforgettable.

Fairmont Le Montreux Palace invites guests to step into the heart of the city's musical legacy with an exclusive tour of Chalet Claude Nobs, the private home of the Montreux Jazz Festival's legendary founder. Normally closed to the public, this rare experience offers privileged access to a sanctuary where music history lives on. Guests can explore rooms filled with rare recordings, iconic instruments, and memorabilia celebrating the legends who have shaped Montreux's world-renowned musical heritage.

Fairmont Jaipur offers guests an intimate glimpse into authentic rural Rajasthan with A Day in Chak Charanwas. The journey begins with a village walk, showcasing traditional Gotta Patti and Zari embroidery, followed by a demonstration from a local potter. Guests then enjoy a simple, home-cooked lunch before exploring the fields on a camel ride, visiting a local school, and engaging in heartfelt conversations with villagers. This immersive experience celebrates Rajasthan's craftsmanship, community, and warm hospitality.

See new GM job leads in the company here

PREMIUM MEMBER REPORT: Fairmont Hotels & Resorts stands at a pivotal moment in its 123-year history, with an ambitious global expansion strategy that blends its legendary hospitality heritage with forward-looking luxury experiences. Currently operating 89 properties across 30 countries, the brand has 28 confirmed developments in its pipeline, representing the most significant growth phase since its acquisition by Accor in 2016. This expansion is creating substantial opportunities for hospitality leaders who can navigate the evolving landscape of luxury travel while maintaining Fairmont's renowned service standards.

Current Market Performance and Positioning

Recent STR Global data reveals that Fairmont's system-wide RevPAR reached $298 in 2025, a 9.2% increase year-over-year, outperforming the upper-upscale segment average of 6.8%. The brand's flagship properties continue to set benchmarks, with Fairmont Banff Springs achieving an ADR of CAD 850 during the winter season and Fairmont Peace Hotel Shanghai maintaining 82% occupancy despite new competitive supply in the market.

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