Hilton Drives Further Spain Growth with Signing of New Madrid Property
- EDITOR
- Sep 7
- 3 min read
Hilton announces the signing of DoubleTree by Hilton Madrid Principe de Vergara following a franchise agreement with Key International. The property is expected to open in late 2026 and will be located in Madrid´s affluent Salamanca neighbourhood. The new hotel will be managed by Panoram Hotel Management, a leading multi-brand hotel management company in Spain.
Carlos Miró, managing director, development, Spain and Portugal, Hilton, said, “Spain continues to be a key market for Hilton and we are thrilled to expand our footprint further in the capital with the signing of DoubleTree by Hilton Madrid Principe de Vergara. With a prime location in the Salamanca neighbourhood, this new hotel will be an exciting addition to Hilton´s growing Spain portfolio, which has more than doubled in the last five years. Momentum also continues to grow for our full-service DoubleTree by Hilton brand in Europe, which now has almost 180 trading and pipeline properties across the continent.”
DoubleTree by Hilton Madrid Principe de Vergara will feature 155 guest rooms, including king, queen, twin, single rooms, and suites. The hotel will also offer a bar, restaurant, fitness centre and 14 meeting rooms, providing added convenience for business travellers.
As one of Madrid´s most popular neighbourhoods, Salamanca is known for its elegant residences, high-end restaurants and luxury shopping areas. The hotel is also close to many of Madrid´s most iconic landmarks, such as the Auditorio Nacional de Música, Plaza de Cibeles, Prado Museum, and Retiro Park, which are all within a 10 minute drive. Adolfo Suarez Madrid Barajas Airport is just a 15 minute drive from the property.
Diego Ardid, co-president, Key international, said, “We are excited to bring this stylish, contemporary DoubleTree by Hilton hotel to the north of the Salamanca neighbourhood, with great transport links to the city centre and the airport – making it an attractive option for both business and leisure travellers. Our continued collaboration with Hilton reflects our shared commitment to develop exceptional hotels that deliver world-class service and amenities for guests.”
Guillermo Pérez, CEO, Panoram Hotel Management said, “Taking over the operation of this exceptional property in Madrid's Barrio de Salamanca marks an exciting new chapter for Panoram Hotel Management. By strengthening our partnership with Hilton, we can bring world-class hospitality standards to one of the city’s most iconic neighbourhoods. We are deeply grateful to Key International for the trust they have placed in us, and for their vision and confidence in making this project a reality.”
DoubleTree by Hilton is a fast-growing, global portfolio of more than 700 hotels with more than 158,000 rooms across 60 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travellers around the world, welcoming guests with the signature DoubleTree chocolate chip cookie.
Hilton currently operates 44 hotels in Spain, with another 10 properties in the pipeline, and eight hotels in Madrid, with two pipeline properties. DoubleTree by Hilton Madrid Principe de Vergara will be the second DoubleTree by Hilton in Madrid, joi ...... Read the whole articles here (paying members only) / Become member here
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