Hilton Set to Double Lifestyle Portfolio To 700 Hotels Within Next Four Years

With nearly 350 existing lifestyle hotels and another 350 expected to join the portfolio by 2028, Hilton (NYSE: HLT) is set to double its presence in the fast-growing lifestyle category in the next four years. The recent addition of Graduate Hotels and NoMad to Hilton’s portfolio, coupled with increasing guest and owner demand, has positioned the company to further accelerate lifestyle category growth.  

After adding more than 50 new lifestyle hotels and approving another 100 in 2023, Hilton anticipates opening more than 100 new hotels this year across its lifestyle brands, each designed to meet the increased enthusiasm from guests for distinct and localized travel experiences. This year will also mark the debut of Hilton’s 400th property in the category. 

The accelerated growth will be supported by the addition of the Graduate and NoMad brands. NoMad’s flagship London hotel and more than 30 existing Graduate locations will be available on Hilton’s booking channels later this summer, in addition to new Graduate hotels that will open this year in Princeton, N.J. and Auburn, Ala. 

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