Hilton To Expand Luxury Footprint with LXR Hotels & Resorts in Turks and Caicos with AMARIS Grace Bay
- EDITOR
- 2 hours ago
- 5 min read
Slated to open in 2028, the bespoke luxury resort and branded residences will showcase refined design, authentic character, and a commitment to sustainable elegance in the heart of the Caribbean
Hilton today announced the signing of AMARIS Grace Bay to its exclusive LXR Hotels & Resorts portfolio, a distinctive resort and residential development set to debut in 2028 on the world-renowned Grace Bay Beach.
Located along pristine shores, AMARIS brings a new dimension of curated luxury to Turks & Caicos, offering travelers an intimate escape defined by exceptional design and personalized service. AMARIS Grace Bay, LXR Hotels & Resorts is owned by SEFAMM (TCI) Ltd.
Situated along one of the planet’s most breathtaking shorelines, AMARIS Grace Bay will rise as a captivating presence that blends contemporary Caribbean design and sophistication. This mixed-use retreat will feature 170 elegantly appointed guest rooms and suites, including one-to-four-bedroom branded residences, each framing sweeping views of the iconic turquoise bay.
The resort’s design draws inspiration from the rich tones and textures of its natural surroundings, incorporating tactile materials such as woven fabrics and polished wood to create a seamless connection between interior spaces and the environment. A stunning contemporary design ethos will fuse natural textures with modern aesthetics, reflecting the island’s beauty.
“AMARIS Grace Bay, LXR Hotels & Resorts in Turks and Caicos, joins a lineup of exceptional developments across the Caribbean and Latin America, including the recently announced Waldorf Astoria Turks and Caicos Dellis Cay. The strategic additions to Hilton’s expanding pipeline in Turks and Caicos strengthen Hilton’s commitment to accelerating growth in high-demand luxury markets,” said Pablo Maturana, vice president of development, architecture, design and construction, Caribbean and Latin America, Hilton. “AMARIS Grace Bay is a perfect addition to the LXR portfolio, reflecting Hilton’s vision to curate world-class experiences in the region’s most coveted destinations. As we continue to grow our presence, we are proud to introduce iconic properties that will celebrate the rich culture and natural beauty of each locale.”
Guests and residents will be invited to savor exceptional dining across two specialty restaurants, an Aegean-meets-Caribbean beachfront restaurant and a Japanese Grill with omakase counter, paired with signature bars serving refreshing, convivial cocktails and light bites.
Dedicated pool and beach service will ensure effortless relaxation while wellness enthusiasts will be able to rejuvenate at a state-of-the-art spa and fitness center spanning nearly 10,000 square feet. Social, groups and incentive travelers will appreciate an intimate 970-square-foot event space ideal for meetings and gatherings. Families and little adventurers will be well catered to with a fully equipped kids’ club and game room, creating memorable moments for every guest.
"Our vision for AMARIS Grace Bay was to create an enclave that feels both timeless and deeply connected to the extraordinary beauty of Grace Bay. We are crafting an experience of sustainable elegance and refined comfort. LXR Hotels & Resorts is a partner that champions the individuality and authentic spirit we are bringing to life,” said Fio Firat Mayil, founder and president, SEFAMM (TCI) Ltd.
AMARIS Grace Bay will redefine the Caribbean escape as a vibrant cultural and social hub, inviting travelers, residents and locals to connect deeply with the spirit of Turks and Caicos. Through the brand’s signature Pursuit of Adventure program, guests will embark on immersive experiences, from curated on-property activities to exclusive excursions, crafted to celebrate the island’s heritage and natural beauty. The atmosphere will blaze with energy: rhythmic drumbeats and the call of the conch shell mingle with the scent of sea salt, while touches of light and bonfires on the beach for culinary events create spaces for storytelling and connection. Every detail will honor local traditions while embracing Hilton’s commitment to responsibility, championing eco-conscious practices, sourcing locally, and fostering meaningful engagement with the community.
“The signing of AMARIS Grace Bay marks an exciting milestone for LXR Hotels & Resorts and Branded Residential by Hilton portfolio as we introduce our brand to one of the Caribbean’s most iconic destinations. Grace Bay’s effortless beauty and vibrant culture provide the perfect backdrop for a property that blends elevated design, immersive experiences, and refined residential living,” said Feisal Jaffer, global head, LXR Hotels & Resorts, Hilton. “As we continue to selectively grow our global collection, our focus remains on curating independent, one-of-a-kind properties in strategic destinations across the Caribbean and Latin America and beyond.”
A future of luxury for the Caribbean and Latin America
Hilton is expanding at record pace across the Caribbean and Latin America (CALA), with nearly 300 hotels in more than 35 countries and territories. Across the region, the luxury and lifestyle portfolio spans over 100 hotels, including boutique properties added through a strategic partnership with Small Luxury Hotels of the World (SLH). Additionally, the company has approximately 160 hotels in the CALA pipeline, the largest in its history for the region, including 50 in the luxury and lifestyle categories. Hilton plans to continue expanding its luxury portfolio, including its iconic brands Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts, with the goal of nearly doubling its presence across these three brands.
Recent milestones include the grand opening of the highly anticipated Waldorf Astoria Costa Rica Punta Cacique, the brand’s debut in the country, and the announcement of Waldorf Astoria Turks and Caicos Dellis Cay, set to open in 2028. In Mexico, Hilton plans to debut Waldorf Astoria San Miguel de Allende in 2027, followed by Conrad Los Cabos in 2028... Read more here - Hotel Management Global Outlook Link
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