IHG accelerates growth in Vietnam with voco Scenia Bay Nha Trang – By IHG

Ho Chi Minh City, Vietnam – 4 June 2025: IHG Hotels & Resorts (IHG) has accelerated its growth in Vietnam by signing a hotel management agreement with Nha Trang Bay JSC, a member of the GreenSpark Group.

Rendering of voco Scenia Bay Nha Trang – By IHG

The spectacular voco Scenia Bay Nha Trang – By IHG will sit at the heart of the coastal city of Nha Trang when it opens near the end of this year. The 250-key property will offer panoramic sea views across its 28 floors once it is completed and will meet the increasing demand for great stay experiences in the city best known for its pristine white sandy beaches, crystal clear waters and fresh seafood.

Dinh Trong Khoa, Director, Development, South East Asia & Korea, IHG said: “We are thrilled and honoured to collaborate with Nha Trang Bay JSC on their first hotel project. We have a joint aim of introducing travellers to stunning new destinations in Vietnam and voco Scenia Bay Nha Trang – By IHG is a fantastic addition to IHG’s portfolio in this beautiful coastal city.“voco hotels is IHG’s fastest growing premium brand, and is quickly growing in popularity with leisure and business guests in the country thanks to the successful market debut of voco with voco Ma Belle Danang – By IHG and the recent opening of the world’s first resort under the brand, voco Quang Binh Resort – By IHG. We look forward to welcoming guests this year end.”

Mr Tran Duc Long, General Director, Nha Trang Bay JSC said: “Travel and tourism is a major industry in Vietnam and it’s showing strong consistent growth, as shown by the six million international tourists who visited the country in Q1 this year – the highest-ever quarterly figure. This makes it a great moment to introduce new destinations for travellers to explore and visit outside of gateway cities – just as we’re doing with voco Scenia Bay Nha Trang – By IHG.“The voco hotels brand, with its warm and welcoming identity, perfectly aligns with our vision for this outstanding property. IHG has a strong track record in supporting second and third tier destinations through fast-track conversions and market-leading experiences. Coupled with its global reputation, we are looking forward to a successful collaboration through which we’ll attract more international tourists to Nha Trang.”

voco hotels is IHG's fastest-growing premium brand, offering a hotel experience that is consistently thoughtful and distinct. Each property is characterised by its individual charm, providing guests with something different while ensuring the reliability of a global brand.

Less than an hour’s drive from Cam Ranh International Airport, voco Scenia Bay Nha Trang – By IHG will be located within Nha Trang JSC’s largest real estate construction, part of an up-and-coming tourism masterplan development designed to unlock the area’s strong growth potential. It will enjoy direct access to the coastline and it has many popular nearby attractions such as Nha Trang Beach, Ponagar Temple, Vinh Hai Market, marinas and well-known mud-spa parks.

Facilities at voco Scenia Bay Nha Trang – by IHG include a swimming pool, restaurant and bars and meeting facilities. It will be IHG’s fourth hotel in the region, joining InterContinental Nha Trang, InterContinental Residences Nha Trang and Six Senses Ninh Van Bay.

Nha Trang, the capital of Khánh Hòa Province, is growing in popularity. In 2024, it recorded 80% year-on-year tourism growth, with the Khanh Hòa Province welcoming 10.8 million visitors, including 4.8 million international arrivals attracted to Nha Trang’s stunning beaches, diving sites and fresh seafood.

Vietnam continues to be a strong growth market for IHG, with 20 hotels across eight brands – Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Hotel Indigo, Crowne Plaza Hotels & Resorts, voco hotels and Holiday Inn Hotels & Resorts – and 22 properties in its pipeline. With presence in 10 destinations – Phu Quoc, Danang, Nha Trang, Ho Tram, Con Dao, Vinh Phuc, Hanoi, Ho Chi Minh City, Hoi An and Quang Binh – the company aims to grow its estate across all brands in the country.