top of page
Search

IHG expands voco hotels to Muar, Malaysia

107-room voco Muar to open this year in partnership with KCC Holdings Group


The first international-branded hotel in Muar will add to the global momentum of IHG’s fastest-growing premium brand


Vivek Bhalla, Managing Director, South East Asia & Korea, IHG said: “The signing of voco Muar marks an important step in our strategy to expand into Malaysia’s high-growth secondary and tertiary markets. As travel demand continues to broaden beyond primary gateway cities, we see strong opportunity in destinations such as Muar where a rich cultural heritage, growing economic activity, and leisure attractions come together to create a vibrant destination. As our fastest-growing premium brand, voco hotels is ideally suited to the market, combining individual charm with strong commercial performance and broad guest appeal. We’re delighted to partner with KCC Holdings to introduce voco Muar, which will offer travelers a stay experience that is both thoughtful and distinctive when it opens later this year.”
Vivek Bhalla, Managing Director, South East Asia & Korea, IHG said: “The signing of voco Muar marks an important step in our strategy to expand into Malaysia’s high-growth secondary and tertiary markets. As travel demand continues to broaden beyond primary gateway cities, we see strong opportunity in destinations such as Muar where a rich cultural heritage, growing economic activity, and leisure attractions come together to create a vibrant destination. As our fastest-growing premium brand, voco hotels is ideally suited to the market, combining individual charm with strong commercial performance and broad guest appeal. We’re delighted to partner with KCC Holdings to introduce voco Muar, which will offer travelers a stay experience that is both thoughtful and distinctive when it opens later this year.”

IHG Hotels & Resorts (IHG) today announced the signing of voco Muar, marking the company’s debut in the Johor riverside town and introducing the first international-branded hotel to the destination.


Signed in partnership with KCC Hotel (Muar) Sdn Bhd, a subsidiary of reputable Malaysian real estate developer KCC Holdings Group, the 107-room property is in advanced stages of construction, with interior design works underway, ahead of its opening later this year.Located within KCC City Business Park, which is owned and developed by KCC Holdings Group, voco Muar will appeal to leisure travelers drawn to the town’s rich cultural heritage, historical landmarks, scenic riverside, and renowned local cuisine. As one of Malaysia’s key manufacturing hubs, Muar also benefits from strong domestic and regional business travel demand.


Known for its individual charm and thoughtful design, voco hotels – IHG’s fastest-growing premium brand – combines a premium stay experience with a warm, unstuffy, and welcoming atmosphere, offering guests something refreshingly different while remaining anchored in trusted operational and brand standards.


This distinctive positioning makes voco hotels a strong fit for IHG’s first-mover strategy in Malaysia, with the signing of voco Muar reinforcing the company’s ambition to enter high-potential markets – building on its growing presence in destinations such as Kuching, Kota Kinabalu, Penang, and Kuantan.


Vivek Bhalla, Managing Director, South East Asia & Korea, IHG said: “The signing of voco Muar marks an important step in our strategy to expand into Malaysia’s high-growth secondary and tertiary markets. As travel demand continues to broaden beyond primary gateway cities, we see strong opportunity in destinations such as Muar where a rich cultural heritage, growing economic activity, and leisure attractions come together to create a vibrant destination. As our fastest-growing premium brand, voco hotels is ideally suited to the market, combining individual charm with strong commercial performance and broad guest appeal. We’re delighted to partner with KCC Holdings to introduce voco Muar, which will offer travelers a stay experience that is both thoughtful and distinctive when it opens later this year.”


Mr. Ker Soon Yong, Executive Director, KCC Hotel (Muar) Sdn Bhd commented: “We are proud to partner with IHG to introduce voco Muar, the first international-branded hotel in the town. Located within our KCC City Business Park, it will play an important role in elevating the local hospitality offering and supporting both business and leisure travel. We believe this is the right time to introduce a hotel that offers world-class hospitality while embracing the unique charm and character of Muar. The voco brand is renowned for combining the reliability of an international hotel with the warmth, individuality, and local character that guests increasingly seek. With IHG’s global expertise and the voco brand’s distinctive experiences, we’re confident it will become a market-leading destination when it opens later this year.”


voco Muar will feature F&B outlets, function and meeting spaces, an infinity pool, gym, and a grand ballroom, providing a premium lifestyle destination in the town, located just a 40-minute drive from Malacca.


The signing adds to the growth momentum of voco hotels, which has 137 open hotels globally, including recent regional additions such as voco Bangkok Surawong, voco Bandung Setiabudi, and voco Scenia Bay Nha Trang. In Malaysia, voco Muar will be IHG’s second voco hotel, following the brand’s country debut in Kuching, which opened its doors this June.


IHG continues to strengthen its presence in Malaysia across all brand segments, with 13 open hotels and eight in the pipeline, including the upcoming debut of Regent and Vignette Collection in the market...- Continue reading (Members Only) - Unlock Advantages with a LHN Membership - Read more here



Small Tip To Landing Good Senior-Level Hotel Management Positions in 2026 & 2027


Many of our members have remained with us since the inception of our job lead service nine years ago. They continue to renew their memberships, staying on board even after securing new positions, and for good reason.


Daily, our editors dispatch bulletins detailing new job vacancies, projects, and industry shifts, including hotel launches, expansions, strategies, and market trends.


We recognize that numerous long-standing, senior-level members utilize these bulletins as conversation starters, reaching out to hotel chains and potential employers, sometimes with unsolicited applications and messages. LHN endorses such proactive engagement. It's an excellent, informal method to gain early interest from prominent hotel groups and upcoming projects, indicating your interest and broadening your opportunities for intriguing interviews or discussions about potential roles, particularly at the upper echelons of management.


Our editors also keep these proactive efforts in mind, shaping many bulletins to cover "new openings, new projects, and new market developments."


While membership spots for 2026 are limited, it's not too late to renew.- Read more here


The Team

LEADING HOTELIERS NETWORK / JOBLEAD-SERVICE


Recent Posts

See All

Comments

bottom of page