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IHG Hotels & Resorts signs LOI to bring its new conversion brand Garner to Japan in 2024


Elie Maalouf, CEO, IHG Hotels. & Resorts, commented on the partnership: "The first Garner LOI signing outside of North America is a significant milestone for the brand, and one we are very excited about. Japan is well-known for its high-quality domestic midscale hotels, and we think Garner is the perfect brand to help take them to a global stage with IHG’s powerful systems, world-class technology, market leading operations support and award-winning IHG One Rewards loyalty program. I’m proud to be here in Japan to mark this announcement, and would like to thank the ownership group for their confidence in the future of Japanese tourism, as well as for their faith in IHG and the new Garner brand.”


Gary Kwok, Founder and CEO, Axe Management Partners, said: “We are excited to partner with IHG, one of the world’s leading hotel groups, to launch the new Garner brand outside of the US. There is no better place to embark this journey than Japan, a place where omotenashi exceeds all guest expectations. We have great confidence in the Garner brand and are determined to deliver an experience that will truly impress domestic and international travellers.”


Sam Lau, Founder and Managing Partner, Axe Management Partners, said: “This partnership further demonstrates our confidence and commitment in the long-term prospects of the Japan real estate market and hospitality sector. We foresee this strong market trend will continue, and will further deploy capital in hospitality and other sectors across asset classes, to add to our global portfolio.”



The Team

at LEADING HOTELIERS NETWORK / JOB LEAD SERVICE


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