InterContinental Hotels & Resorts Celebrates 80 Years with 'DOORS UNLOCKED' in Greater China
InterContinental Hotels & Resorts, a flagship brand within IHG Hotels & Resorts' Luxury & Lifestyle portfolio, today announced the launch of 'DOORS UNLOCKED' in Greater China to mark its 80th anniversary. The programme offers a series of exclusive, theatre-led cultural experiences in key cities, including Beijing and Shanghai. Created in collaboration with premier performing arts institutions in Greater China, 'DOORS UNLOCKED' blends exclusive performances and backstage access with curated hotel stays. The initiative aims to provide guests with a deeper, more meaningful cultural immersion—opening doors to a world of fascination.
"For 80 years, InterContinental has been helping guests see the world from new perspectives, " said Rita Jiang, Chief Commercial & Marketing Officer, Greater China, IHG Hotels & Resorts. "We believe luxury is defined not just by the quality of a stay, but by the connections and memories a journey creates. 'DOORS UNLOCKED' builds on this belief by combining our insider expertise with the creativity of leading cultural institutions, offering a more engaging way to experience each city through its stories and stages. "
Unlocking Each City through Performing Arts
InterContinental Hotels & Resorts continues to deepen its core brand philosophy while exploring cross-cultural integration. On August 5, the brand's anniversary celebration at InterContinental Beijing Sanlitun featured an exclusive immersive theatre performance by artists from six national arts troupes, alongside a roundtable dialogue with five "InterContinental Insiders" and industry leaders—vividly bringing to life the hotel's role as a "city cultural living room."
Meanwhile, InterContinental Hotels & Resorts is collaborating with Beijing Tianqiao Performing Arts Center, Shanghai Culture Square and other arts institutions. The programme will launch in August with theatre-led experiences in Beijing and Shanghai first, pairing selected productions with curated stays and tailored privileges at participating InterContinental hotels. Further collaborations will be introduced in phases.
By connecting the stage with the stay, DOORS UNLOCKED extends cultural discovery beyond the theatre, offering guests an insider’s perspective on the cities they visit.
Eight Decades of Connecting People and Cultures through Travel
For 80 years, InterContinental Hotels & Resorts has connected people and cultures through travel, opening doors to new destinations, perspectives and experiences around the world. The brand continues to bring this purpose to life through four defining hallmarks: Insider Expertise, Intentional Flexibility, Incredible Occasions and Inclusive for Everybody. Together, they reflect its deep understanding of destinations, thoughtful approach to service and ability to respond to the different ways guests travel, connect and celebrate.
Today, InterContinental Hotels & Resorts operates more than 240 hotels worldwide, with nearly 100 open and pipeline hotels across Greater China. Building on 80 years of brand heritage and service excellence, InterContinental Hotels & Resorts will continue to grow in key destinations and create distinctive luxury experiences that inspire new discoveries for guests....- Continue reading (Members Only) - Unlock Advantages with a LHN Membership - Read more here
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The Team
LEADING HOTELIERS NETWORK / JOBLEAD-SERVICE
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