Marriott International Signs Landmark Agreement to Add Eight Hotels in the Netherlands
The multi-deal agreement is anticipated to mark the debut of Series by Marriott in the country and the company’s entry into Maastricht and Eindhoven.
Marriott International, Inc. today announced an agreement with Townhouse Hotels to add eight hotels and over 700 rooms to its portfolio in the Netherlands. The landmark deal includes six properties expected to join Series by Marriott™, marking the brand's introduction to the Dutch market, as well as two hotels to be affiliated with Tribute Portfolio, Marriott’s growing collection of characterful independent hotels.
The agreement encompasses a collection of urban hotels across five Dutch cities, including the company’s expansion in Amsterdam, Breda, and The Hague. The deal is also slated to mark Marriott's entry into Maastricht and Eindhoven, further expanding the company's footprint in key Dutch destinations while offering travelers a broader range of hospitality experiences across its portfolio.
“This agreement represents a significant milestone for Marriott International in the Netherlands, bringing eight distinctive hotels into our portfolio and introducing Series by Marriott to the Dutch market,” said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. “These projects offer a mix of independent hospitality experiences across sought-after destinations, while also enabling our entry into Maastricht and Eindhoven. Together with Townhouse Hotels, we look forward to providing guests with even more compelling travel experiences across the Netherlands.”
“These agreements reflect our long-term vision for Townhouse Hotels: a portfolio of distinctive hotels with a strong identity, backed by a global platform,” said Joost Mees, Managing Partner, European Hotel Capital. “With our boutique hotels The ALD and Mariënhage joining Tribute Portfolio, and all Townhouse Hotels joining Series by Marriott, we strengthen the foundation of the company and position it for sustainable growth in the years ahead. It is an important milestone in realizing the full potential of Townhouse Hotels, and one that will create value for our guests, our teams, and our partners. We have full confidence in the management team to lead the way.”
Rick de Jonge, CEO, Townhouse Hotels, added, “We are incredibly proud that our boutique hotels The ALD and Mariënhage are joining Tribute Portfolio, and that all Townhouse Hotels are becoming part of Series by Marriott. This is a defining moment for our company and a clear recognition of what our teams have built. Joining Marriott's global platform opens the door to new guests, new markets, and new opportunities, and marks the start of an ambitious next chapter.”
Introducing Series by Marriott to the Netherlands
Series by Marriott is a collection brand that brings together established, regionally recognized hotel brands into one thoughtfully curated portfolio – designed for travelers who want comfort, value, and a sense of place. Each property tells its own local story reflecting the character of the region and the people it serves, while delivering a simple, approachable experience focused on well‑executed fundamentals.
The properties expected to join the Series by Marriott portfolio include:
Townhouse Amsterdam WTC, Series by Marriott - The hotel will open as Townhouse Amsterdam WTC, Series by Marriott following a rebrand from Hotel Qbic WTC Amsterdam. Located within Amsterdam’s thriving Zuidas business district, the 84-room hotel offers convenient access to one of the city’s key commercial hubs.
Townhouse The Hague, Series by Marriott - Ideally positioned in the Dutch political capital, the property will offer 88 guestrooms and will provide easy access to government institutions, international organizations, and cultural landmarks.
Townhouse Maastricht, Series by Marriott - Located near Maastricht’s historic center, the 82-room hotel supports Marriott’s entry into one of the Netherlands’ most charming cultural and culinary destinations.
Townhouse Mabi Maastricht, Series by Marriott - A distinctive boutique hotel with 55 rooms housed in a former cinema, blending local heritage with contemporary hospitality.
Townhouse Kaboom Maastricht, Series by Marriott - Known for its bold design and lifestyle-driven concept, the hotel offers 79 rooms and caters to modern travelers seeking a vibrant stay experience.
Townhouse Breda, Series by Marriott - The hotel will open as Townhouse Breda, Series by Marriott following a rebrand from Hotel Keyser. The largest Series by Marriott hotel in the portfolio with 106 rooms, strategically located in one of the Netherlands’ fastest-growing regional cities.
Expanding Tribute Portfolio’s Presence in Europe
Known for bringing together characterful hotels that champion individuality through distinctive design, vibrant social scenes, and authentic local connections, Tribute Portfolio continues to strengthen its footprint across Europe. The planned addition of two new properties in this key market further enhances the brand’s growing collection of independent hotels, offering travelers unique experiences rooted in their destinations.
The two properties expected to join the Tribute Portfolio include:
The Ald Hotel The Hague, a Tribute Portfolio Hotel - A boutique hotel with 91 rooms distinguished by its contemporary design, local character, and intimate guest experience in the heart of the city.
Hotel Mariënhage Eindhoven, a Tribute Portfolio Hotel - Housed within a landmark former monastery complex, the 134-room hotel combines historic architecture with modern hospitality and marks Marriott's entry into Eindhoven, one of Europe's leading technology and innovation hubs.
This agreement underscores Marriott's continued commitment to strategic growth in Europe through collaborations with established owners and operators. By adding a combination of boutique and independent hotels across the Netherlands, Marriott continues to broaden its appeal to travelers seeking authentic, locally inspired experiences.
As of Q2 2026, Marriott’s portfolio in the Netherlands encompasses over 30 properties in operation across 12 brands, each serving differentiated experiences across traveler segments and travel purposes. The brands currently present in the country include W Hotels, Marriott Hotels, Sheraton Hotels & Resorts, Renaissance Hotels, Tribute Portfolio, Autograph Collection Hotels, Residence Inn by Marriott, Courtyard by Marriott, Moxy Hotels, Design Hotels, Element by Marriott, and citizenM.... Continue reading (Members Only) - Unlock Advantages with a LHN Membership - Read more here
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