Marriott International Today Announced Comprehensive Plans to Double the Portfolio of Four Points Flex by Sheraton across Europe

Marriott International today announced plans to double the portfolio of its affordable midscale brand, Four Points Flex by Sheraton, across Europe by the end of 2026. With plans to reach over 50 open properties in the region within the next two years, Four Points Flex by Sheraton currently represents the company’s fastest growing brand in Europe.

Satya Anand, President, EMEA, Marriott International said, “The growth trajectory of Four Points Flex by Sheraton in the region has been incredibly encouraging and further reflects the growing consumer demand for reliable-yet-affordable accommodations. The brand has been tailored to meet the needs of midscale travellers and provide owners with an affordable conversion opportunity, a light operational design model and access to our powerful distribution systems and award-winning Marriott Bonvoy loyalty programme.... Read the whole article here (paying members only) / Become member here