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Meliá Hotels International: First half results 2025

Gabriel Escarrer Jaume, Chairman & CEO of Meliá Hotels International:Meliá’s results for the first half of the year confirm a sustained and normalized growth trend in demand, reflected in mid-single digit growth in Revenue per Available Room (RevPAR) until June. Notably, the second quarter delivered a strong performance, starting with an excellent Easter season, despite the impact of the US dollar exchange rate and ongoing challenges in certain destinations—challenges the Company expects to overcome soon. This outlook supports a reasonable margin for further improvement in future results.


The positive market trend compared to the same period last year is evident across all destinations where we operate, with the exception of Germany and Cuba, which are expected to improve in the coming quarters. Combined with the healthy evolution of our bookings—already exceeding last year’s figures for the third quarter—this creates a favourable context to continue strengthening our “asset-light” growth strategy, which combines owned assets with capital-light models. It also supports the consolidation of strategic alliances with highly reputable and solvent financial partners for asset acquisition and repositioning, such as the recently announced agreements with Banca March and Bankinter.


In addition to net expansion —where we expect to sign between 30 and 40 new hotels by year-end— and in line with our strong focus on the Premium and Luxury segments, which continue to deliver excellent results for the Group, our rebranding and product repositioning strategy deserves special mention. Between 2025 and 2026, and with an investment of over €350 million made in collaboration with our partners, we will have reopened and repositioned several properties at a new level of luxury and profitability, including: Gran Meliá Victoria, Meliá Costa Atlantis, ME Marbella, Paradisus Fuerteventura, Paradisus Bali, and ZEL Fuerteventura (in 2025), as well as Paradisus Cancun and Gran Meliá Don Pepe (in 2026), among others.


All of this supports expectations for another strong summer season, reinforcing our forecast of mid-single-digit RevPAR growth for the whole year, and strengthening our confidence in the potential of the leisure travel segment—a market in which Meliá maintains a clear leadership position. According to the latest report by Boston Consulting Group, revenues in this segment are expected to triple by 2040.”



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