Millennium Hotels and Resorts (MHR) Signs Historic Agreement with South Korea's Lotte for Asia and Worldwide

Millennium Hotels and Resorts (MHR) has reached a pivotal point in its international strategy by announcing a major loyalty partnership with South Korea's Lotte Hotels & Resorts. Following the success of its collaboration with Maritim, this new partnership with Lotte signifies next phase in MHR's ongoing global expansion. This dual alliance is a significant achievement for MHR, setting the stage for increased global connectivity, enhanced loyalty programs, and exceptional benefits for travelers in key areas.

Millennium Hotels and Resorts x Lotte Hotels & Resorts, one of the largest and most influential hotel groups in Asia, manages a wide range of luxury, upscale, and business hotels in South Korea and important international markets. With its strong consumer loyalty, brand equity, and leading presence in its domestic market, Lotte is a major player in the region's hospitality industry—making it a strategic cornerstone in Millennium Hotels and Resorts' goal to create a seamless loyalty network...... Read more here (with comments)

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