Minor Hotels launches Minor Pro, all-in-one business platform for professionals

Minor Hotels is taking a decisive step forward in its B2B commercial strategy with the launch of Minor PRO, a new brand and platform specifically designed for travel agencies, tour operators, event organisers, companies and other industry professionals.

With this new platform, Minor Hotels continues to bring its global brand strategy to life - a strategy that represents more than just a new identity. The brand is being elevated into a unifying force, directed also to consumers and powered by a strong distribution strategy, a streamlined loyalty programme and a new B2B commercial strategy with Minor PRO. 

Minor PRO ecosystem integrates key features such as:

1. New website with:

- Real-time booking tools for meetings and group reservations

- Exclusive rates and perks for companies

- Tailored advantages and commissions for travel agencies.

- Integrated access to the entire global portfolio of Minor Hotels brands

2. New approach on social media with a wider scope sharing inspiration, updates and industry insights in a way that’s more modern, connected and relevant.

3. New B2B programmes tailored to meet the unique needs of different professionals.

The launch of Minor PRO marks another key step in Minor Hotels’ new commercial strategy, bringing together the group’s resources, tools and benefits into one unified ecosystem for professional clients. With over 560 hotels in 57 countries and a portfolio of brands including - Anantara, Avani, Elewana Collection, Oaks, NH Hotels, NH Collection, nhow, and Tivoli - Minor Hotels now offers a more connected, efficient and personalised B2B experience.

Fernando Vives, Chief Commercial Officer of Minor Hotels Europe & Americas, commented: “With this platform, we are taking a decisive step forward in our transformation strategy, focusing on a more international, digital and cohesive B2B offering. We have created a modern and global platform that responds to the real needs of our professional clients, while also reflecting the scale, diversity and strength of our hotel portfolio.”

Consolidation of a global strategy for the sectorMinor PRO has its own tone and visual identity as part of the growth and evolution of Minor Hotels’ commercial strategy for professionals. The platform features a new dedicated website, www.minor-pro.com, which includes global content and services accessible through intuitive navigation. In this way, nhpro.com, which previously operated exclusively for Minor Hotels Europe & Americas, has evolved into www.minor-pro.com ensuring a smooth transition for users who were already benefitting from these professional services, maintaining their access, information and usual tools intact. Likewise, both private access points and the Meetings and Events processes will continue to function in the same way, facilitating access to Minor Hotels' entire global portfolio through a single platform.

The same unification strategy is being applied to the special plans created for different professional segments. For example, the corporate programme, NH+ Business Programme, has become the Minor PRO Business Programme, retaining its benefits and usual access. Minor PRO Business Programme members enjoy up to 25% off their stays, 10% savings at bars and restaurants, and 5% off meetings and events, along with a wide range of additional benefits such as premium Wi-Fi, early check-in and late check-out, discounted parking, and more.

But this is just the beginning: Minor PRO will continue working to launch new specific plans for different groups of professionals. One example is the new programme for travel agencies that the company will soon launch with Minor PRO.

Likewise, the company will expand the content available on professional social networks, which, under the Minor PRO username, will feature useful information and content from all regions.

For more information, visit: www.minor-pro.com

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