New signing aligned with IHG’s growth strategy for MEA Region

IHG debuts voco brand in Lebanon with signing of voco Beirut Central District

IHG Hotels & Resorts has announced new signing of a franchise agreement with DIA SARL to debut IHG’s premium brand, voco, in the Lebanese capital. The signing took place in Beirut, in the presence of H.E. Walid Nassar, the Minister of Tourism for Lebanon. A conversion property, voco Beirut Central District is scheduled to be rebranded by the end of this year, adding 123 rooms to IHG’s portfolio in the country.

Globally, with 46 open hotels and over 50 hotels in the pipeline, voco continues to be a key driver of IHG’s overall growth in the conversion space.

LINK DIRECTLY TO SOURCE: New signing aligned with IHG’s growth strategy for MEA Region

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