Pan Pacific Hotels Group Appoints Celine Du as Chief Commercial and Marketing Officer
- EDITOR
- Nov 18, 2025
- 4 min read
Pan Pacific Hotels Group (PPHG) announces the appointment of Celine Du as Chief Commercial and Marketing Officer effective 1 November 2025.
A seasoned commercial strategist with over three decades of experience across some of the world's most prestigious luxury hotel brands, Celine brings deep expertise in driving revenue growth, strengthening brand equity, and building high-performing teams.
In her new role, Celine will oversee PPHG's commercial strategy and performance across both corporate and property levels across its portfolio of Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL brands to maximise revenue generation and growth. In addition, she will drive channel management, loyalty, and global partnerships to enhance the Group's commercial reach and customer engagement.
Mr Choe Peng Sum, CEO of PPHG, said: "Celine is an exceptional leader with a proven track record in shaping innovative, data-driven commercial strategies that have consistently delivered strong results. Her ability to unite global teams behind a shared vision of performance and innovation will be instrumental as PPHG expands its international footprint and strengthens its brand presence worldwide. Celine will be developing ... Read more here - Hotel Management Global Outlook Link
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