Preferred Hotels & Resorts Partners with Dayblink GPO To Centralize Distribution and Unlock Greater Control For Member Hotels

Preferred Hotels & Resorts, the world’s largest independent hotel brand, today announced a strategic partnership with DayBlink GPO (Global Procurement Organization) to support its member hotels in gaining greater control over their distribution ecosystem and reducing reliance on higher-cost channels. Phase one of the collaboration introduces chain-level agreements with Hotelbeds and WebBeds – two of the world’s leading B2B travel distributors – unlocking more equitable terms for participating hotels, resorts, and residences across the global Preferred Hotels & Resorts portfolio of over 600 properties.

This partnership comes at an important time as distribution dynamics shift globally. Preferred Hotels & Resorts is empowering its member hotels to reclaim control, strengthen direct booking strategies, and compete on more equitable terms through trusted, scalable partnerships.

“As the distribution landscape continues to evolve, it’s vital to work with partners who can boost both booking results and profitability for our hotels,” said Cheryl Williams, Chief Revenue Officer at Preferred Hotels & Resorts. “Our partnership with DayBlink GPO brings better commercial terms, improved rate parity across different distribution partners, and greater control over inventory distribution, providing our hotels with the support they need to succeed. This collaboration is a significant step forward in ensuring that our hotels can thrive in today's competitive ma.. Read the whole articles here (paying members only) / Become member here

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