Shangri-La introducing exclusive family packages across Shangri-La hotels worldwide
- EDITOR
- Dec 2, 2024
- 2 min read
Updated: Jan 26
Shangri-La launches “For the Young and the Young-at-Heart" campaign, a family-focused initiative introducing exclusive family packages across Shangri-La hotels worldwide. Designed to inspire connection, imagination, and joy for all ages, the campaign offers unforgettable adventures through bespoke activity programmes and thoughtfully curated experiences. Families are invited to Stay, Play, and Celebrate with extraordinary moments where every interaction is an opportunity to learn, grow, and create cherished memories.
At the heart of the campaign is a magical short film, which follows a young boy on a whimsical journey with his parents at Shangri-La. Greeted by Shangri-La’s hallmark Asian hospitality, the family embarks on a series of enchanted escapades – following an iconic toy train to discover imaginative spaces, enjoying a tea party in a blooming garden, navigating an airship through fluffy clouds, and celebrating under a rainbow of oversized pool noodles. Along the way, the family bonds through moments of wonder, laughter, and discovery. These magical experiences bring to life Shangri-La’s “Stay, Play, and Celebrate” philosophy, where every detail is thoughtfully curated to spark imagination, foster connection, and create lasting memories.
“At Shangri-La, we are passionate about crafting moments that bring families closer,” said Andrea Wong, Senior Vice President, Group Marketing & Communications, Shangri-La Group. “Through this campaign, we invite families to embark on joyful adventures while experiencing the thoughtful hospitality that Shangri-La is known for. Our bespoke offerings are intentionally designed to inspire creativity and encourage self-discovery for the young ones, and create cherished memories for the family.”
LINK DIRECTLY TO SOURCE: Shangri-La introducing exclusive family packages across Shangri-La hotels worldwide
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