Siari, a Ritz-Carlton Reserve, Appoints Guillermo Varela as General Manager

Guillermo Varela brings a distinctive global perspective to Siari, the ninth Ritz-Carlton Reserve and second on mainland Mexico's Pacific Coast

Siari, a Ritz-Carlton Reserve has appointed Guillermo Varela as General Manager. Located within the 800-acre private community of Nauka between the Sierra Madre mountains and the Pacific Ocean, the property will join the exclusive Ritz-Carlton Reserve portfolio, known for its rare and immersive destinations deeply connected to their locales.

In his new role, Varela will oversee all operations for the resort's 86 keys, including a five-bedroom presidential suite, and elevated Ritz-Carlton Residences featuring 34 turnkey four- and five-bedroom ocean view residences. With more than 15 years of international leadership experience, he is recognized for fostering teams that deliver exceptional service while honoring local culture.

"Siari, a Ritz-Carlton Reserve, represents a rare opportunity to bring the brand's ethos to one of Mexico's most captivating coastal landscapes," said Varela. "Alongside a passionate team, we look forward to welcoming guests to a place where thoughtful design, refined culinary experiences, and a profound connection to nature and culture create an unforgettable journey for guests to return to, time and time again."

A native of Costa Rica and raised in Spain, Varela's career has spanned luxury properties across the globe, most recently as Managing Director of a leading hotel in San Miguel de Allende. In addition to his hospitality leadership, he serves as a tourism advisor for the city's government, further shaping his expertise in destination stewardship and cultural engagement.. Continue Reading here​

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