Singapore Hotel Performance Forecast for June, July, and August 2025 - Strategic Recommendations
- EDITOR
- 8 hours ago
- 2 min read
The mid-year period of June, July, and August 2025 is projected to reflect Singapore’s position as a global business hub and leisure destination, with hotel performance shaped by a mix of corporate travel, regional tourism, and seasonal events. While Singapore’s year-round tropical climate minimizes weather-related fluctuations, demand will hinge on international visitor recovery, MICE (meetings, incentives, conferences, and exhibitions) activity, and competitive pressures from regional destinations like Thailand and Malaysia.
June 2025June is expected to begin with moderate demand, as the tail end of the Great Singapore Sale (May–July) and early summer travel from Southeast Asia sustain occupancy rates of 75–80%. Corporate travel, particularly from finance and tech sectors, will bolster weekday bookings. Average daily rates (ADR) are forecast to range between SGD 350 and 500 (USD 260–370), with luxury hotels such as Marina Bay Sands and Capella Singapore commanding premiums for waterfront views and event spaces. Revenue per available room (RevPAR) is projected to average SGD 260–400 (USD 195–300), supported by a mix of business and leisure guests.
July 2025July is anticipated to be the strongest month, with occupancy rising to 80–85% due to the Singapore Food Festival, school holidays in ASEAN countries, and corporate retreats. Families from Indonesia, Malaysia, and Australia will drive demand for midscale hotels in Orchard Road and Sentosa, pushing ADR to SGD 400–600 (USD 300–445). RevPAR is expected to peak at SGD 320–480 (USD 240–355), reflecting heightened leisure spending and event-driven bookings. Luxury properties will cater to high-net-worth travelers and pre-Grand Prix preparations, with suite rates exceeding SGD 1,000 (USD 740) in prime locations.
August 2025August will likely see a softening of demand, with occupancy dipping to 70–75% as regional school holidays conclude. However, last-minute promotions and arrivals from India and Australia may offset declines. ADR is projected to settle at SGD 300–450 (USD 220–335), with budget hotels in Chinatown and Little India offering discounts to attract backpackers and remote workers. RevPAR may decline to SGD 210–340 (USD 155–250), though National Day celebrations (9 August) could spur short-term domestic staycations.
Influencing Factors
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