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Two New Management Updates From Minor Hotels

5 hours ago
6 min read

Minor Hotels Strengthens Colbert Collection Portfolio with a New Hotel in Italy



Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas: "Colbert Collection plays an important role in our strategy to grow with distinctive, character-led hotels in culturally relevant destinations. ExCelle Hotel San Gimignano, Colbert Collection is an exceptional project that brings together heritage, culture, gastronomy and hospitality within one of Italy’s most iconic towns. We are proud to partner with Opera Laboratori on a development that will preserve an important historic landmark while reimagining it as a vibrant destination for future generations."
Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas: "Colbert Collection plays an important role in our strategy to grow with distinctive, character-led hotels in culturally relevant destinations. ExCelle Hotel San Gimignano, Colbert Collection is an exceptional project that brings together heritage, culture, gastronomy and hospitality within one of Italy’s most iconic towns. We are proud to partner with Opera Laboratori on a development that will preserve an important historic landmark while reimagining it as a vibrant destination for future generations."

ExCelle Hotel San Gimignano, Colbert Collection to launch in 2027, marking the brand’s continued expansion in culturally rich destinations


Minor Hotels, a leading global hotel owner and operator, announces the signing of ExCelle Hotel San Gimignano, Colbert Collection, its second Colbert Collection property in Italy and a strategic addition to one of the company’s most important growth brands. Scheduled to open in 2027 in the heart of San Gimignano, Tuscany, the hotel will strengthen the global expansion of Colbert Collection, Minor Hotels’ premium soft brand for independent properties shaped by cultural discovery, culinary expression and meaningful social connection.


ExCelle Hotel San Gimignano, Colbert Collection will be located within the historic San Domenico Complex in the UNESCO World Heritage-listed centre of San Gimignano. Housed within a former convent and prison, the property will form part of a wider regeneration project that is transforming the landmark site into a cultural and hospitality destination. The hotel will offer 33 guestrooms created from the building’s original convent cells, together with a restaurant and bar. Its design will preserve the structure’s historic character while introducing a contemporary guest experience rooted in the identity and heritage of the place.


Beyond the hotel, the wider redevelopment of the San Domenico Complex will include a theatre and opera arena with capacity for more than 1,000 guests, alongside a curated collection of restaurants, retail boutiques, meeting and event venues, and a museum. Thoughtfully integrated within the site’s rich architectural heritage, the project is designed to offer visitors an immersive connection to one of Tuscany’s most historic towns.


The project represents a unique opportunity for Minor Hotels to accelerate the development of Colbert Collection with a property that clearly reflects the brand’s pillars: the art of place, the art of gathering and the art of taste. At ExCelle Hotel San Gimignano, Colbert Collection, guests will have access not only to accommodation and dining venues, but also to a dynamic programme of cultural and artistic experiences across the wider complex.


The regeneration of the San Domenico Complex is led by Opera Laboratori, one of Italy’s leading cultural heritage management companies, with more than three decades of experience in the stewardship, enhancement and promotion of some of the country’s most important museums, historic sites and cultural institutions.


"Colbert Collection plays an important role in our strategy to grow with distinctive, character-led hotels in culturally relevant destinations. ExCelle Hotel San Gimignano, Colbert Collection is an exceptional project that brings together heritage, culture, gastronomy and hospitality within one of Italy’s most iconic towns. We are proud to partner with Opera Laboratori on a development that will preserve an important historic landmark while reimagining it as a vibrant destination for future generations." Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas


"The transformation of the San Domenico Complex represents a significant cultural regeneration project for San Gimignano and the wider region. Our vision has been to create an open and dynamic destination where culture, creativity and hospitality come together in dialogue with the site’s extraordinary history. We are pleased to partner with Minor Hotels to bring this vision to life and to create a destination that will contribute to the cultural and economic vitality of the city." Beppe Costa, CEO of Opera Laboratori


The announcement follows the opening of Porta Rossa Hotel Firenze in Florence in May 2026, the first property to open under the Colbert Collection brand, and comes ahead of the expected launch of The WestDill Mayfair Hotel London in Q1 2027. ExCelle Hotel San Gimignano will therefore become another important milestone in the expansion of a brand designed to support the growth of distinctive independent hotels within Minor Hotels’ global portfolio. Inspired by the spirit of Parisian boulevard cafés, Colbert Collection brings together properties united by a passion for authentic culinary experiences, cultural discovery and a real sense of community. Each hotel celebrates its individuality through curated experiences that connect guests with the people, stories and traditions of its destination.


With the addition of ExCelle Hotel San Gimignano, Colbert Collection, Minor Hotels will further expand its presence in Italy, where it currently operates 60 properties across seven brands: Anantara, Tivoli, NH Collection, nhow, Avani, Colbert Collection and NH Hotels.


About Opera Laboratori

Opera Laboratori, a leading company in the Cultural Heritage sector, has thirty years of experience in managing some of Italy’s foremost museums and cultural institutions. Active since 1991, it now manages more than 86 museums, archaeological sites and places of worship throughout Italy — including the Royal Palace of Caserta, the Cathedral of Siena, the Archaeological Park of Pompeii, the Pinacoteca di Brera, the Galleria dell’Accademia, the Bargello and the Medici Chapels in Florence — with a workforce of approximately 1,000 people and eight Visitor Centers across the country.


Through its companies — Opera Musei, Opera Mostre, Opera Digitale, Opera Officine, Opera Navarra, Sillabe and Canale 3 Toscana — and its special projects, ExCelle and Dear Guests, the Group covers the entire spectrum of cultural enhancement, from exhibition and installation design to restoration, publishing and communication, hospitality and integrated cultural tourism.


Our vision is to imagine and build innovative scenarios in which art, beauty and culture help prepare us for the future and foster the sustainable development of society, bringing prosperity to territories and people. At the heart of all our projects is a “culture of hospitality”, aimed at establishing a renewed relationship and dialogue with visitors, no longer regarded simply as foreign tourists, but as guests to be welcomed and offered tailored services designed to provide a complete, high-quality experience.... Continue reading (Members Only) - Unlock Advantages with a LHN Membership - Read more here



Minor Hotels Names Marco Ercolano as General Manager of the UK’s flagship Colbert Collection


Marco Ercolano, General Manager at The WestDill Mayfair Hotel London. “This is an extraordinary opportunity to shape a standout property where guests and locals can connect through art, cuisine and a genuine sense of community.”
Marco Ercolano, General Manager at The WestDill Mayfair Hotel London. “This is an extraordinary opportunity to shape a standout property where guests and locals can connect through art, cuisine and a genuine sense of community.”

Minor Hotels, a global hospitality leader with more than 640 properties in operation and under development across 67 countries in Europe and the Americas, Asia Pacific, the Middle East and Africa, is pleased to announce the appointment of Marco Ercolano as pre opening General Manager of The WestDill Mayfair Hotel London, Colbert Collection. His appointment marks a significant milestone as Minor Hotels prepares to debut the Colbert Collection in the UK and open its second global flagship property.


With nearly two decades of experience across London’s luxury hotels, Ercolano brings a rare combination of operational expertise, pre opening leadership and deep knowledge of the city’s hospitality landscape. His career, grounded in operations and Food & Beverage, includes senior roles at St. Ermin’s Hotel, Autograph Collection by Marriott; The Trafalgar St. James, Curio Collection by Hilton; Canopy by Hilton London City; The Ritz London; and Bulgari Hotel & Residences London.


In his new role, Ercolano will lead all operational and commercial strategy to bring to life Colbert Collection’s philosophy of hotels with a soul at the new London property.


“I am honoured to lead the opening of The WestDill Mayfair, a project that brings together London’s heritage, contemporary culture and the Colbert Collection’s soulful approach to hospitality,” said Marco Ercolano, General Manager at The WestDill Mayfair Hotel London. “This is an extraordinary opportunity to shape a standout property where guests and locals can connect through art, cuisine and a genuine sense of community.”


“We are delighted to welcome Marco to lead our London flagship during this landmark expansion for Minor Hotels,” commented Giles Selves, Senior Vice President, Luxury Hotels, Europe & Americas, Minor Hotels. “His extensive experience in London’s luxury sector, combined with his proven track record in pre opening and operational excellence, makes him the ideal leader to introduce the Colbert Collection to the UK market.”


Marco holds an Advanced Hotel Revenue Management certification from Cornell University and a Bachelor degree in Hospitality & Tourism Management from the University of West London... Continue reading (Members Only) - Unlock Advantages with a LHN Membership - Read more here



Small Tip To Landing Good Senior-Level Hotel Management Positions in 2026 & 2027


Many of our members have remained with us since the inception of our job lead service nine years ago. They continue to renew their memberships, staying on board even after securing new positions, and for good reason.


Daily, our editors dispatch bulletins detailing new job vacancies, projects, and industry shifts, including hotel launches, expansions, strategies, and market trends.


We recognize that numerous long-standing, senior-level members utilize these bulletins as conversation starters, reaching out to hotel chains and potential employers, sometimes with unsolicited applications and messages. LHN endorses such proactive engagement. It's an excellent, informal method to gain early interest from prominent hotel groups and upcoming projects, indicating your interest and broadening your opportunities for intriguing interviews or discussions about potential roles, particularly at the upper echelons of management.


Our editors also keep these proactive efforts in mind, shaping many bulletins to cover "new openings, new projects, and new market developments."


While membership spots for 2026 are limited, it's not too late to renew.- Read more here


The Team

LEADING HOTELIERS NETWORK / JOBLEAD-SERVICE


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