United Kingdom Hotel Performance Forecast for May, June, and July 2025 - Including Strategic Recommendations for Hotels

The summer months of May, June, and July 2025 are expected to reflect seasonal tourism trends in the UK, driven by domestic staycations, international leisure travel, and business activity. Urban hubs like London, Edinburgh, and Manchester will anchor demand, while coastal and rural destinations such as Cornwall, the Lake District, and the Scottish Highlands will appeal to travelers seeking outdoor experiences. Economic conditions, sustainability initiatives, and regional events will shape occupancy, average daily rates (ADR), and revenue per available room (RevPAR).

New Report: United Kingdom Hotel Performance Forecast for May, June, and July 2025 - Including Strategic Recommendations for Hotels

May 2025May marks the start of the UK’s peak tourism season. Occupancy rates in major cities like London are forecast to range between 70% and 75%, supported by international visitors drawn to cultural attractions such as museums, theaters, and business conferences. Average daily rates (ADR) in London may settle between £150 and £250 (USD 190–315). Regional cities such as Edinburgh and Bath are expected to see occupancy rates of 65–70%, aided by early summer tourists and events like food festivals or historical reenactments. ADR in these areas could average £100–180 (USD 125–225). Coastal destinations, including Brighton and Devon, will begin attracting domestic travelers, with occupancy around 60–65% and ADR of £80–150 (USD 100–190). Revenue per available room (RevPAR) across the UK is projected to average £90–160 (USD 115–200), reflecting steady pre-summer demand.

June 2025

June is anticipated to be a strong month, with occupancy rising to 75–80% in London and other urban hubs due to international tourism, summer business conferences, and spillover demand from events like the Wimbledon Championships (late June–July). ADR in London could peak at £180–300 (USD 225–375), while regional cities like Manchester and Birmingham may see rates of £120–200 (USD 150–250). Coastal and rural areas will benefit from domestic staycations during school holidays, with occupancy reaching 70–75% and ADR of £100–180 (USD 125–225). RevPAR across the UK is forecast to climb to £120–220 (USD 150–275), though inflationary pressures on food and energy costs may squeeze hotel profit margins.

July 2025

July will likely be the peak month for leisure travel, with occupancy rates in coastal regions such as Cornwall and the Scottish Isles soaring to 80–85%, driven by families and international tourists. ADR in these areas may stabilize at £120–220 (USD 150–275), though premium seaside resorts could command higher rates. London’s occupancy may dip slightly to 70–75% as business travel slows, but ADR will remain elevated at £160–280 (USD 200–350) due to high-end tourism and events. Regional cities like York and Cambridge will maintain occupancy of 65–70%, with ADR around £110–190 (USD 140–240). RevPAR across the UK is projected to average £100–200 (USD 125–250), though unpredictable summer rain could dampen last-minute bookings in outdoor-focused destinations.

Key Drivers of Performance

Sustainability initiatives, including the UK’s net-zero targets and bans on single-use plastics, will influence hotel operations and traveler preferences. Properties with green certifications or carbon-neutral pledges ma ... Continue reading (Members Only)

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