MasterClass in Communication (COM)
The capacity to communicate, collaborate, comprehend the repercussions of certain behaviors, and deliberately utilize psychological tools is just as vital as professional competence. An education in communication opens up numerous possibilities. The COM education is indeed rewarding.
The MasterClass in Communication (COM) is a highly sought-after program that draws HR managers, CEOs, General Managers, directors, and communication managers from both large hotel groups and smaller independent establishments, who find the program immensely beneficial. It is also popular within the advertising industry. A distinctive feature of the training is that participants receive unique toolkits designed to help them deliver their messages with a global impact.
The MasterClass in Communication offers an e-learning platform enriched with case studies, tests, assignments, and culminates in a final certification. This program encompasses a comprehensive curriculum on communication strategies, tools, psychology, and personal development.
The education features six MBA-level modules that cover the following areas:
Module 1: Business Communication from A to Z
Contents include:
- Verbal and non-verbal communication
- Effective communication at the management level
- Communication within organizations
- Leadership impact
- Interaction and collaborative relationships
- Variations in personality, motivation, and dialogue
- Mediation techniques
- Conflict resolution methods
- New Staff Development Dialogue (SDD/MUS)strategies
- Appreciative inquiry approach
- Managing difficult conversations
- Corporate storytelling
- And more
The module comprises approximately 80 pages of reading material accompanied by cases, online assignments, tests & evaluations.
Module 2: The DNA of Communication
Contents include:
- Fundamental principles and the essence of communication
- Effective communication at the management level
- Issues in communication
- COM objectives
- Methods of situational communication
- The model for effective communication
- Planning for communication
- Professional communication within organizations
- Communication of a global standard
- Communication in politics
- Communication for collaboration
- Communication during change
- And more
The module comprises approximately 80 pages of reading material accompanied by cases, online assignments, tests & evaluations.
Module 3: Communication Strategy
This module provides an overview of communication concepts and methods. It teaches how an appropriate communication strategy can ensure both personal and collective effective preparedness.
The module offers insights into global communication, including the use of English as a corporate language, cultural understanding, and international customer relations.
It consists of approximately 80 pages of reading material accompanied by an e-learning case, an online assignment, test & evaluation.
Module 4: Communication in Print
Is your company utilizing online language effectively? Participants will learn how to engage with their online readers. The module emphasizes the conscious development of online language and teaches the rules for writing screen-readable texts. It ensures that language is updated to prevent reader confusion across various mediums, including letters, articles, emails, and pamphlets. Following the module, participants will be able to enhance and refine their company's communication on websites, intranets, or in print.
- Structuring content
- Visual language on multiple levels
- Incorporating storytelling in presentations
- Using body and voice to reinforce messages
- Crafting clear, precise, and straightforward messages
- Building arguments and rebuttals
- Employing visual aids to enhance messages
- Persuading journalists, colleagues, or superiors
- etc.
The module includes roughly 75 pages of reading, along with an e-learning case and an online assignment.
Module 5: Effective Communication
Contents include:
- Social processes.
- Active listening, body language, interaction, and psychology.
- Clarity in planning and strategy.
- Management of motivation.
- Inspiration for managing change.
- Communication among staff.
- HRM, leadership development, and visibility.
- Focused meeting management and feedback.
- The clap theory.
- Personality variants.
- The playbook theory.
- The mirroring technique.
- Personal contracts.
- Positive psychology.
- And more.
The module comprises approximately 80 pages of reading material accompanied by an e-learning case, an online assignment, and online test with evaluation.
Module 6: Personal Communication
Enhance your skills in handling, managing, and influencing communication:
- Language usage, efficiency, and strategies for politeness.
- Humans as social beings - the necessity of interpersonal connections.
- Body, voice, and their influence.
- Awareness of personal language usage.
- Emotions and needs in communication.
- Communication style, self-esteem, and confidence.
- Fear and uncertainty as both barriers and motivators.
- Equality in conversation.
- Asserting and maintaining rights.
- A learning plan for communication development areas.
- Choosing a sparring partner or group.
- Structure for the training group's activities.
- And more.
The module comprises approximately 80 pages of reading material accompanied by an e-learning case, an online assignment, and online test with evaluation.
The e-learning modules and exercises focus on the processes within the current global business environment, as well as the opportunities and strategies participants can employ to impact and enhance these processes, thus contributing to their company's success. The content is delivered using business school terminology, yet remains approachable through a blend of expert knowledge and practical case studies.
Teaching Format
Upon registration, participants are provided with a username and password, granting direct access to the educational pages, libraries, and associated links on month before the course begins. The course is practical and work-oriented, structured so learners can immediately apply their new knowledge to everyday job tasks.
Requirements:
To participate in MasterClass, participants need to have a PC or Mac with an internet connection and an email address.
Member Discount: Members of the Leading Hoteliers Network are entitled to a 20% discount on all certificate programs. To obtain a discount coupon for registration, please email our admin directly at admin@leading-hoteliers.com
Contact Leading Hoteliers Network
For personal guidance, reach out to Leading Hoteliers Network via email: admin@leading-hoteliers.com
2 Participants on the MasterClass in Communication (COM)
Start: 04 March 2025
Finish: 23 April 2025
Enrol by: ( limited seats available)
Duration: 6 weeks
Commitment: 4-6 hours per week
Price: $750 per person
Groups:
Upcoming courses in the same category:
This fee includes 2 complimentary 12-month memberships to the Leading Hoteliers Network - Read more here