China Hotel Performance Forecast Report: June, July, and August 2025 - Including Strategic Recommendations
- EDITOR
- 6 days ago
- 3 min read
Updated as of 24 May 2025
Senior-Executive Insights: China’s hotel sector is projected to achieve steady growth during the summer months of 2025, with revenue per available room (RevPAR) expected to rise by 7–10% year-over-year. This growth will be driven by resilient domestic tourism, incremental recovery in international arrivals, and government-led stimulus initiatives. Occupancy rates are forecast to peak at 72–75% in July, supported by holidays and cultural events, while average daily rates (ADR) will see moderate gains of 5–8% year-over-year, led by destinations such as Hainan and Chengdu.
Current Performance Trends (Q1 2025)
In the first quarter of 2025, China’s hotel sector demonstrated robust recovery, with national occupancy averaging 66%, an 8% increase compared to Q1 2024. Coastal and cultural hubs outperformed, with Hainan achieving 73% occupancy and Shanghai reaching 68%. Average daily rates (ADR) rose 5% year-over-year to ¥620 RMB ($87 USD), driven by premium demand in Sanya, where ADR exceeded ¥1,100 RMB ($155 USD). RevPAR climbed 12% year-over-year to ¥410 RMB ($58 USD), recovering to 95% of pre-pandemic (2019) levels. Challenges persisted in Northeast China, where occupancy lagged at 58% due to economic slowdowns and outbound labor migration.
Summer 2025 Forecast (June–August)
June is expected to mark the start of the summer travel surge, with occupancy rates ranging between 68% and 70% and ADR climbing to ¥650–720 RMB ($91–101 USD). July will see peak demand, with occupancy projected at 72–75% and ADR rising to ¥750–820 RMB ($105–115 USD) as families embark on holiday trips and major events like the Shanghai AI Expo (July 10–15) draw corporate travelers. August will experience a slight dip in occupancy (70–72%) and ADR (¥700–770 RMB or $98–108 USD) as summer vacations conclude, though cultural destinations like Xi’an will maintain strong demand. RevPAR is forecast to reach ¥540–615 RMB ($76–86 USD) in July, the highest of the summer months..... Continue reading (Members Only)
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