Global Hotel Alliance Expands by Including Two Local Hospitality Brands from Turkey and Poland

The Marmara Hotels and PURO Hotels will add 15 hotels to the GHA DISCOVERY loyalty programme

Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, is expanding its portfolio with two regional hospitality brands from Turkey and Poland. These brands joining GHA reflect the growing appeal of the alliance model among independent hotel companies looking to expand internationally, while retaining their local cultural appeal and individual identity that has established them in their home countries.

Together, The Marmara Hotels and PURO Hotels will add 15 hotels to GHA DISCOVERY, further enriching GHA’s award-winning loyalty programme.

The Marmara Hotels and its six properties across Turkey are already live in the programme, with PURO Hotels' nine-property portfolio set to follow in Q3 2026.

“Independent hotel brands are increasingly looking for ways to reach more international travellers while staying true to their local identity,” said GHA CEO Chris Hartley. “GHA enables brands to achieve this by combining global reach and scale with the freedom to maintain their individuality. With their amazing history and unique culture, Turkey and Poland are destinations experiencing significant growth in international demand, as people expand their travel horizons, and we are now able to offer a fabulous choice of hotels in these markets.”

The Marmara Hotels - Turkish Hospitality with a Sense of Place

Rooted in Istanbul and shaped by more than four decades of Turkish hospitality, The Marmara Hotels brings together contemporary comfort with a strong sense of Turkish heritage. From its landmark location in Taksim Square and Pera to properties in Bodrum and Antalya, each hotel reflects the character of its destination while offering the warmth and generosity associated with Turkish hospitality, which now can be experienced by GHA DISCOVERY members. The Marmara Hotels’ connection to place also extends to its preservation of cultural heritage, including historic landmarks such as the Esma Sultan Palace by the Bosphorus and the restored Zeyrek Çinili Hamam.

PURO Hotels - Design, Culture and the Energy of the Neighbourhood

PURO is a modern urban hotel brand, creating distinctive hospitality experiences in Poland and beyond. Today, the portfolio comprises eight hotels located in Warsaw, Wrocław, Kraków, Poznań, Gdańsk, and Łódź. The brand's design-led urban hotels blend high-quality design, art, gastronomy, and local character, creating authentic experiences. PURO responds to the evolving needs of today’s conscious travelers by blending local culture with Nordic sensibilities. Every detail is carefully considered, not only to provide comfort but also to inspire. Beyond welcoming guests, PURO’s hotels serve as vibrant social hubs where locals and travelers come together over culture, food, work, and shared experiences. The brand continues to expand its footprint, preparing to open its first hotels outside Poland, in Budapest in 2026 and Prague in 2027.

“These brands are particularly exciting additions to GHA, marking the arrival of our first homegrown Polish and Turkish hotel brands. Each brings a strong sense of place, deep local expertise and a distinctive hospitality culture to our portfolio. This is at the heart of what we want to offer our members: authentic experiences rooted in the destinations they visit, while giving independent brands a global platform to share their unique stories,” concludes Hartley.. .- Continue reading (Members Only) - Unlock Advantages with a LHN Membership - Read more here

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Small Tip To Landing Good Senior-Level Hotel Management Positions in 2026 & 2027

Many of our members have remained with us since the inception of our job lead service nine years ago. They continue to renew their memberships, staying on board even after securing new positions, and for good reason.

Daily, our editors dispatch bulletins detailing new job vacancies, projects, and industry shifts, including hotel launches, expansions, strategies, and market trends.

We recognize that numerous long-standing, senior-level members utilize these bulletins as conversation starters, reaching out to hotel chains and potential employers, sometimes with unsolicited applications and messages. LHN endorses such proactive engagement. It's an excellent, informal method to gain early interest from prominent hotel groups and upcoming projects, indicating your interest and broadening your opportunities for intriguing interviews or discussions about potential roles, particularly at the upper echelons of management.

Our editors also keep these proactive efforts in mind, shaping many bulletins to cover "new openings, new projects, and new market developments."

While membership spots for 2026 are limited, it's not too late to renew.- Read more here

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