Greater China Hotel Performance Forecast and Projections: August to October 2025 – Comprehensive Analysis - As of August 11, 2025
- EDITOR

- Aug 11
- 4 min read
The Greater China hospitality market, encompassing Mainland China, Hong Kong, Macau, and Taiwan, is demonstrating steady growth as international travel continues to normalize. This forecast provides an in-depth analysis of expected hotel performance across the region for August, September, and October 2025, based on verified data from tourism authorities, hotel analytics platforms, and economic indicators....... Continue reading (Members Only)
August 2025: Summer Travel Peak Sustains Strong Performance
August represents the peak of summer travel in Great China, with domestic tourism driving robust demand across key destinations. Occupancy rates are projected to average between 78% and 85% in major cities such as Beijing, Shanghai, and Guangzhou, as well as in popular leisure destinations like Sanya and Hangzhou. The ongoing recovery of international inbound travel, particularly from Southeast Asia and Europe, is further supporting occupancy levels.
Average daily rates (ADR) are expected to increase by 10% to 15% compared to August 2024, reflecting heightened demand during the summer holiday season. Luxury hotels in urban centers and resort properties in coastal areas are likely to see the most significant rate growth. As a result, revenue per available room (RevPAR) ...... Continue reading (Members Only)
Key factors contributing to this performance include t...... Continue reading (Members Only)
September 2025: Post-Summer Moderation with Regional Variations
As the summer travel season winds down, September typically sees a moderation in leisure demand across Great China. Occupancy rates are expected to range between 72% and 78%, with variations depending ...... Continue reading (Members Only)
Average daily rates are projected to grow at a more moderate pace of 8% to 12% compared...... Continue reading (Members Only)
In Hong Kong and Macau, the Mid-Autumn ...... Continue reading (Members Only)
October 2025: Golden Week
October marks the beginning of the Golden Week holiday, one of the most significant travel periods in Great China. Occupancy rates are forecast to...... Continue reading (Members Only)
Average daily rates are anticipated to accelerate, growing by 15% to 20% compared to October 2024, driven by premium pricing during the holiday period. Luxury hotels and boutique properties in key tourist hubs are likely to command the highest rates. This upward trend in ADR, combined with strong occupancy, is projected to push RevPAR growth to 18% to 25% year-over-year, making October one of the strongest months for hotel performance in 2025....... Continue reading (Members Only)
In Hong Kong and Macau, the combination of Golden Week travelers and the gradual return of international tourists is expected to bolster occupancy and rates. Macau, in particular, may see a surge in demand due to its appeal as a leisure and gaming destination....... Continue reading (Members Only)
Key Drivers and Potential Risks
Several factors underpin the positive outlook for Great China's hotel sector in the coming months. The robust ...... Continue reading (Members Only)
Great China's hotel industry is poised for a strong performance in the latter half of 2025, with August and October expected to be particularly robust months. While September may see a seasonal moderation, the overall outlook remains positive, supported by domestic tourism, recovering international demand, and strategic government initiatives. Hoteliers are advised to capitalize on peak travel periods such as Golden Week and implement dynamic pricing strategies to maximize revenue...... Continue reading (Members Only)
Also see:
>> USA Growth Projections and Hotel Performance Forecast – April & May 2025
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