Hilton To Double Lifestyle Portfolio in EMEA
- EDITOR
- 9 hours ago
- 6 min read
Hilton (NYSE: HLT) is set to grow its lifestyle portfolio to more than 200 trading and pipeline properties in EMEA. As part of this growth, the company has announced multiple new signings across its lifestyle and Collection brand portfolio, including the debut of Motto by Hilton in France and Tapestry Collection by Hilton in Germany.
With owner demand and traveller appetite for experience-led stays continuing to rise, Hilton has now surpassed 100 trading lifestyle hotels across EMEA, reinforcing lifestyle as one of the company’s most dynamic growth segments.
Hilton’s lifestyle portfolio in the region has more than doubled over the past three years, driven by both new build and conversion opportunities across urban, resort, and culturally significant destinations. This growth reflects increasing demand for brands that combine distinctive, locally inspired experiences with the scale, performance, and commercial strength of Hilton’s global platform.
Building on this momentum, Hilton plans to more than double its lifestyle presence across EMEA with more than 100 additional hotels under development.
Simon Vincent, executive vice president and president, EMEA, Hilton, said, “Our Lifestyle and Collection brands continue to be a powerful growth engine for Hilton, combining distinctive, locally rooted experiences with the scale and strength of our platform. Having surpassed 100 lifestyle hotels trading across EMEA, we expect to more than double our presence in the years ahead. Today’s seven signings, including the first Motto by Hilton in France and Tapestry Collection by Hilton in Germany, reflect both the breadth of opportunity and the strong confidence owners have in Hilton.”
“Having surpassed 100 lifestyle hotels trading across EMEA, we expect to more than double our presence in the years ahead. Today’s seven signings, including the first Motto by Hilton in France and Tapestry Collection by Hilton in Germany, reflect both the breadth of opportunity and the strong confidence owners have in Hilton.”
Simon Vincent
Executive Vice President and President, EMEA, Hilton
As part of this continued growth, Hilton is announcing seven new lifestyle signings across Europe. These signings further strengthen Hilton’s presence across the region and highlight the flexibility of its lifestyle portfolio across a wide range of markets and destination types.
Motto by Hilton Paris La Villette
The hotel will mark the debut of the Motto by Hilton brand in France. Located directly opposite Halles de la Villette, the 153-room new-build hotel is scheduled to open in 2028. The hotel will embody Motto’s “plugged into place” ethos, combining cleverly designed, flexible guest rooms - including a high proportion of connecting rooms - with social-centric food and drink spaces created to be part of the local scene. Anchored by an original bar and restaurant concept and designed to encourage connection throughout the day, the hotel will offer guests a dynamic, community-driven stay. The project is developed by Groupe Galia with Studio Belem as architect and Ciguë as interior designer.
Hotel Ventura Saint-Tropez, Tapestry Collection by Hilton
The hotel is set to open this summer, offering guests a relaxed, leisure-focused stay in one of the Côte d’Azur’s most iconic destinations. The hotel will feature a lobby bar, breakfast room, and fitness area, while all 97 guest rooms will include a balcony, many also offering a kitchenette. Located in the heart of the old town and port, the hotel is within walking distance of popular landmarks such as the Citadel and the port and well positioned for exploring the wider Southern France coastline, with easy access to Marseille, Cannes, and Nice. The property is developed and will be operated by Sohoma.
Quiete Taormina Naxos, Tapestry Collection by Hilton
Set to open in summer 2026, the hotel will bring 103 rooms to a prime location overlooking the Bay of Capo Taormina. Located in the municipality of Giardini Naxos, the property will offer convenient connections to Taormina and the area’s key cultural attractions. Reflecting Tapestry Collection by Hilton’s focus on authentic experiences, the hotel will feature two restaurants with locally inspired food and drink, three outdoor swimming pools, a spa with an indoor pool, landscaped gardens, event space for up to 500 guests, and a dedicated beach club, creating a vibrant stay for all guests.
Cologne City Centre, Tapestry Collection by Hilton
This hotel will mark the brand debut of Tapestry Collection by Hilton in Germany when it opens in 2027. Centrally located close to Cologne Cathedral and Museum Ludwig, the property will feature 183 guest rooms, alongside a bar and breakfast area offering locally inspired culinary experiences, and a fully equipped fitness space with Peloton bikes and high-quality strength, core, and cardio equipment. Positioned within walking distance of the city’s cultural attractions and surrounded by an eclectic mix of restaurants, bars, and nightlife, the hotel will offer guests a vibrant gateway to one of Germany’s most dynamic cities.
Cork City Centre, Tapestry Collection by Hilton
Cork City Centre, Tapestry Collection by Hilton, will comprise 103 stylish guest rooms, including a mix of standard rooms and extended-stay accommodation with kitchenettes, and will be located on South Terrace, in the heart of Cork city. Expected to open in 2027, the new-build property will offer a distinctive, design-forward experience, complemented by a restaurant and breakfast area, a bar, and a fitness space. Ideally positioned within walking distance of Cork’s cultural attractions, business district, universities, and transport links, the hotel is designed to appeal to both leisure and business travellers.
Hotel Paris Vaugirard, Tapestry Collection by Hilton
Hotel Paris Vaugirard, Tapestry Collection by Hilton will join Hilton’s portfolio of independent, original hotels. Moments from Porte de Versailles, the 89-room hotel is scheduled to open in 2027 following a full refurbishment of a historic Haussmann-style building. Reflecting the “individually vibrant” ethos of Tapestry Collection by Hilton, the hotel will feature thoughtfully designed guest rooms and a ground floor food and beverage venue inspired by the local neighbourhood. The property is developed and will be operated by Sohoma.
New Continental Plymouth, Tapestry Collection by Hilton
Originally built in 1865 and recognised as one of Plymouth’s oldest hotels, long celebrated for hosting performers, dancers, and musicians, the New Continental Plymouth will join Tapestry Collection by Hilton. Ideally located in Plymouth city centre on Millbay Road, the hotel will feature 120 fully renovated guest rooms, along with meeting facilities, a fitness centre, and a restaurant and bar. Scheduled to open in spring 2027, the hotel will provide an ideal base for exploring Devon’s south coast with Plymouth Hoe less than a 10-minute walk away, as well as nearby bars, restaurants, and cafes.
Both Collection brands have delivered strong growth across EMEA in recent years. Curio Collection has more than doubled its presence over the past five years, as owners increasingly seek distinctive, one-of-a-kind hotels supported by Hilton’s strong commercial engine. Recent and upcoming openings for the brand include The BoTree London, Curio Collection by Hilton; Palacio de Godoy Cáceres, Curio Collection by Hilton; The Derby London City, Curio Collection by Hilton; Hotel Palacio Bellas Artes San Sebastián, Curio Collection by Hilton and Elika Cave Suites Cappadocia, Curio Collection by Hilton - Hilton’s first cave hotel.
Tapestry Collection by Hilton has also expanded rapidly, with its EMEA portfolio more than doubling over the past three years, driven by conversion demand and the brand’s individualised positioning. Zaria Court Kigali, Tapestry Collection by Hilton marked the brand’s Sub-Saharan Africa debut, while The Ritus Hotel Istanbul Sultanahmet, Tapestry Collection by Hilton, which opened in 2025, signalled the brand’s entry into Türkiye.
Hilton’s lifestyle momentum is further reinforced by the continued expansion of Canopy by Hilton. The brand now has 32 properties trading or in the pipeline across vibrant neighbourhoods in key gateway cities and leisure destinations across the region, including its recent debut in Türkiye. Meanwhile, Tempo by Hilton - Hilton’s contemporary lifestyle brand introduced to EMEA in 2025 - already has six properties in the pipeline, including its Middle East debut with Tempo by Hilton Riyadh Al Narjis....Read more here - Hotel Management Global Outlook Link
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