Hyatt’s Inclusive Collection Continues Expansion
- EDITOR
- Jun 2
- 2 min read
CHICAGO (June 2, 2025) – Hyatt Hotels Corporation announced today the opening of AluaSoul Sunny Beach, part of Hyatt’s Inclusive Collection, in the heart of Sunny Beach, Bulgaria. The opening marks the continued expansion of the Alua Hotels & Resorts brand, strengthening Hyatt’s commitment to offering a seamless all-inclusive travel experiences that suit every traveler. The opening of AluaSoul Sunny Beach complements the existing Inclusive Collection brand portfolio in Bulgaria, joining Secrets Sunny Beach, Dreams Sunny Beach, Alua Helios Bay and AluaSun Helios Bay, which opened in 2023.
“The opening of AluaSoul Sunny Beach reflects our commitment to offering exceptional value and memorable moments for guests and World of Hyatt members,” said Manuel Melenchon, Managing Director, South, for Hyatt in EAME. “As travelers continue to seek all-inclusive stays in Europe, we’re dedicated to creating seamless experiences that allow guests and World of Hyatt members to relax in comfort while also connecting with local culture, exploring the destination, and enjoying stays that consistently exceed expectations.”
“We’re excited to celebrate the opening of our newest Alua Hotels & Resorts property,” said Ana Tomicevic, Global Brand Leader, Inclusive Collection, Hyatt. “Alua properties are designed for today’s traveler—those seeking a modern, minimalistic stay with authentic local touches. The brand resonates with guests who value exploring their destination as much as relaxing at the resort. Sunny Beach, with its unique backdrop and vibrant energy, is the perfect setting for this next chapter.”
Juxtaposed between the lively Flower Street and the Sunny Beach Promenade, the adults-only AluaSoul Sunny Beach offers direct access to the famed Boulevard studded with local shops and a vibrant nightlife, offering a contemporary all-inclusive experience with a fresh, modern feel in the heart of this bustling beach town. Whether guests want to explore, relax, or a balanced blend of both, the hotel is thoughtfully designed to match every travel style—offering easy access to Blue Flag beaches, vibrant nightlife, and the rich culture and cobbled, picturesque streets of the UNESCO-listed Nessebar.
“We’re thrilled to welcome guests and World of Hyatt members to the new AluaSoul Sunny Beach. With a prime location in one of the most popular seaside destinations in Eastern Europe, the hotel boasts a truly elevated experience, combining a modern design with unforgettable entertainment and amenities along with the convenience of easy access to all that Sunny Beach has to offer,” said Daniel Bielsa Gibaja, general manager of AluaSoul Sunny Beach. “Whether looking to relax and unwind, or make the most of the local nightlife, the hotel has something for everyone.”
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