IHG Hotels & Resorts continues Luxury & Lifestyle momentum in Portugal with Vignette Collection signing
- EDITOR
- 44 minutes ago
- 3 min read
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has expanded its Luxury & Lifestyle presence in Portugal with the signing of Esperança Hotel, Vignette Collection in Braga. The signing brings IHG’s total open and pipeline Vignette Collection portfolio across the country to six hotels, marking a significant milestone in the brand’s continued growth.
The new signing joins a growing curation of distinct hotels, demonstrating diversity and discovery, combining each property’s individual identity with the brand’s promise of ‘A Means for Good’ and ‘Memorable Rituals’. It builds on strong regional momentum, joining Convent Square Lisbon, Vignette Collection, Casa da Companhia Hotel & Spa, Vignette Collection and the recently opened Onyria Marinha Cascais, Vignette Collection.
Nestled in the city centre of hidden gem Braga, the 58-key Esperança Hotel, Vignette Collection will be developed through the conversion of two existing buildings, bringing a distinctive new Luxury & Lifestyle offering to one of Portugal’s most historic cities. The property is owned by Hotel Janes LDA, led by Luciana Borges, will be managed by Amazing Evolution, an independent hotel management company, and is due to open in September 2026.
Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, said: “The signing marks an exciting next chapter for Vignette Collection in Portugal and reflects the strong momentum we continue to see for the brand across Southern Europe. Portugal is a priority market for IHG and Braga is a fantastic destination to house the new hotel within our growing portfolio of distinctive, high-quality properties in this market.Vignette Collection is resonating strongly with owners who value individuality and character, while seeking the scale, systems and global reach of IHG. We are delighted to be partnering with Hotel Janes Lda., and we look forward to working closely with them to bring this unique property to life under the Vignette Collection brand.”
Luciana Borges, CEO, Hotel Janes Lda., said: “Braga always surprises those who discover it: with two thousand years of history, my city has its own authenticity, without the weight of a place that surrenders to the past. It was this character that attracted me to bring the Vignette Collection to the historic centre, a brand that conveys that the best way to create something memorable is to preserve the unique character of the destination.The partnership with IHG allows access to a global platform and I believe that with Amazing Evolution's operational experience, we will present a differentiated hotel, captivating the local community and international visitors.”
Since launching in 2021, Vignette Collection has appealed to owners looking to quickly benefit from IHG’s industry-leading enterprise, whilst retaining the hotel’s unique character, style, and name. In just four years, the brand has surpassed the halfway point in its decade-long target to attract 100 hotels by 2030.
Esperança Hotel, Vignette Collection will join a growing portfolio of Vignette Collection properties across Europe, with six open hotels and 17 properties in the pipeline.... Read more here - Hotel Management Global Outlook Link
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