​IHG Hotels & Resorts unveils new premium collection brand, Noted Collection™

Elie Maalouf, Chief Executive Officer, IHG Hotels & Resorts, said: “We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner...

InterContinental Hotels Group PLC (IHG) today announces the launch of its new premium collection brand, Noted Collection, with initial discussions already underway with multiple owners, including several with portfolios of hotels, for potential addition into IHG’s system.

Focused primarily on conversions in upscale to upper upscale, Noted Collection is designed to power the performance of high-quality, distinctive hotels and bring more outstanding choice and destinations to guests around the world. Many of the 2.3 million independent rooms globally across these segments could benefit from being a part of IHG’s powerful enterprise, which includes best-in-class revenue management, distribution and technology capabilities, and over 160 million IHG One Rewards members. IHG expects to reach more than 150 Noted Collection hotels around the world in the next decade.

Elie Maalouf, Chief Executive Officer, IHG Hotels & Resorts, said: “We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner. There is strong appetite from owners of high-quality, one-of-a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance. Last year we acquired urban lifestyle brand Ruby for must-visit city break destinations, and Noted Collection’s arrival underlines our continued commitmen... Read more here

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