Italy Hotel Performance Forecast Report: June, July, and August 2025 - Including Strategic Recommendations
- EDITOR
- 6 days ago
- 3 min read
Updated as of 24 May 2025
Italy’s hotel sector is projected to achieve steady growth during the summer of 2025, with revenue per available room (RevPAR) expected to rise by 8–11% year-over-year. This growth will be driven by strong international tourism, cultural events, and government initiatives to extend the shoulder season. Occupancy rates are forecast to peak at 82–85% in July, led by demand in coastal and urban destinations, while average daily rates (ADR) are anticipated to increase by 6–9% year-over-year, supported by luxury demand and inflationary adjustments. Regional disparities will persist, with southern Italy and iconic cities outperforming rural areas, which face slower recovery due to limited international marketing.
Current Performance Trends (Q1 2025)In the first quarter of 2025, Italy’s hotel sector demonstrated steady recovery, with national occupancy averaging 65%, a 10% increase compared to Q1 2024. Key cities such as Rome, Milan, and Florence achieved 70–73% occupancy, bolstered by early Easter travel and business conferences. Coastal destinations like Sicily and Sardinia lagged at 55% occupancy due to offseason demand. Average daily rates (ADR) rose 7% year-over-year to €180 ($195 USD), driven by luxury properties in Venice and Lake Como. RevPAR climbed 15% year-over-year to €117 ($127 USD), recovering to 95% of pre-pandemic (2019) levels.
Summer 2025 Forecast (June–August)June will mark the start of the peak season, with occupancy rates projected at 75–78% and ADR rising to €200–220 ($217–239 USD). July will see the highest demand, with occupancy reaching 82–85% and ADR climbing to €240–260 ($261–283 USD) as international tourists flock to cultural sites and coastal resorts. August will experience a slight dip in occupancy (80–83%) due to extreme heat in southern cities, though coastal regions like the Amalfi Coast and Sardinia wi...... Continue reading (Members Only)
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