Italy Hotel Performance Forecast Report: July, and August 2025 - Including Strategic Recommendations
- EDITOR
- Jul 11
- 2 min read
Italy’s hotel sector is projected to achieve steady growth during the summer of 2025, with revenue per available room (RevPAR) expected to rise by 8–11% year-over-year. This growth will be driven by strong international tourism, cultural events, and government initiatives to extend the shoulder season. Occupancy rates are forecast to peak at 82–85% in July, led by demand in coastal and urban destinations, while average daily rates (ADR) are anticipated to increase by 6–9% year-over-year, supported by luxury demand and inflationary adjustments. Regional disparities will persist, with southern Italy and iconic cities outperforming rural areas, which face slower recovery due to limited international marketing.
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