Southeast Asia Hotel Performance Forecast Report: June, July, and August 2025 - Including Strategic Recommendations
- EDITOR
- 6 days ago
- 3 min read
Updated as of 24 May 2025
Southeast Asia’s hotel sector is poised for a strong summer season in 2025, with projected revenue per available room (RevPAR) growth of 8–12% year-over-year. This recovery is fueled by rebounding international tourism, infrastructure advancements, and government initiatives to attract global travelers. Occupancy rates are forecast to peak at 77–80% in July, driven by leisure destinations such as Thailand, Vietnam, and Indonesia, while average daily rates (ADR) will rise 6–9% year-over-year. Regional disparities persist, with Singapore & Malaysia sustaining stable demand, while emerging markets like Cambodia & Laos benefit from cultural tourism.
Current Performance Trends (Q1 2025)
In the first quarter of 2025, Southeast Asia’s hotel sector showed steady recovery, with regional occupancy averaging 69%, a 9% increase compared to Q1 2024. Thailand and Vietnam led the recovery, achieving 73% and 70% occupancy respectively, while Singapore maintained its position as the region’s top performer with 81% occupancy. Myanmar lagged significantly at 45% due to ongoing political instability. Average daily rates (ADR) rose 6% year-over-year to $112 USD, with luxury markets like Bali ($215 USD) and Phuket ($190 USD) setting new benchmarks. RevPAR reached $77 USD, reflecting a 14% year-over-year increase and nearing 97% of pre-pandemic (2019) levels.
Summer 2025 Forecast (June–August)
June is expected to mark the beginning of peak travel, with occupancy rates averaging 72–75% and ADR ranging from $115–125 USD. Budget markets such as Vietnam and Cambodia will see ADR between $80–90 USD, while luxury destinations like Bali and Phuket will command rates of $200–250 USD. July is projected to be the strongest month, with occupancy climbing to 77–80% and ADR rising to $130–140 USD as European and Chinese travelers arrive for summer holidays. August may see a slight decline in occupancy (73–76%) due to monsoon rains in Thailand and the Philippines, though premium markets like Singapore will remain stable through MICE (meetings, incentives, conferences, exhibitions) and business travel. RevPAR is forecast to peak at $100–112 USD in July, reflecting 12–15% year-over-year growth...... Continue reading (Members Only)
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