IHG Hotels & Resorts boosts European growth with portfolio of 11 hotels
- EDITOR
- 2 hours ago
- 3 min read
More than 1,800 rooms to be added in Germany, Belgium and France as regional expansion accelerates across Holiday Inn, voco and Garner brands
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has entered into long-term franchise agreements for 11 hotels across Germany, Belgium and France. The hotels will be converted to IHG’s Holiday Inn, voco and Garner brands, bringing more choice to IHG’s guests across Europe.
Germany: 6 hotels (1,125 rooms) across key destinations such as Leipzig, Bremen and Wiesbaden
Belgium: 4 hotels (497 rooms), including Brussels Airport and Brussels City Centre
France: 1 hotel (186 rooms), conveniently located at Paris Charles de Gaulle Airport
This portfolio will debut Garner, IHG’s midscale conversion brand, in Belgium, and strengthen IHG's portfolio in Germany to almost 50 open hotels for this brand.
Powered by IHG’s leading commercial engine, each property will benefit from stronger brand visibility, increased direct bookings and the IHG One Rewards global loyalty programme, helping to capture both domestic and international demand. The 11 hotels are expected to join IHG’s system in the first half of 2027.
Karin Sheppard, SVP & Managing Director Europe, IHG Hotels & Resorts, said: “This agreement reinforces our strong confidence in the attractiveness and growth potential of the European hotel market for IHG, and underlines the appeal of our leading brands and enterprise for conversion opportunities. We’re delighted to partner with Ironstone Group and Ogilvy Management to welcome 11 high-quality hotels into our portfolio – all in prime city‑centre and key airport locations. Together, we share a clear ambition to deliver outstanding guest experiences to key city locations. As we expand our voco, Garner and Holiday Inn brands, we’re delighted to offer guests even greater choice – backed by IHG’s trusted brands and scale.”
Thomas Bralower of Ironstone Group said: “Supported by IHG Hotels & Resorts, we are delighted to convert 11 hotels across Germany, Belgium and France under the Holiday Inn, voco and Garner brands. Together, we are committed to providing exceptional hospitality and tailored services that meet the evolving needs of travellers across Europe. Partnering with a world-renowned hospitality company such as IHG enables us to convert these properties quickly and seamlessly, ensuring we can meet the demands of our domestic and international visitors in these prime locations.”
IHG has more than 1,230 open and pipeline properties across Europe, delivering exceptional hospitality experiences through its diverse brand portfolio. This includes more than 190* open hotels in Germany, 70* in France and 17* in Belgium. The new signings will add to a further 264* properties in development across the region.
The 11 hotels are currently operated under the PentaHotels brand and will be owned by a joint venture between Ogilvy Management and Ironstone Group, two specialist real estate and hospitality investment firms, with financing provided by Castlelake and Goldman Sachs. The hotels will be managed by Bralower & Loewe Hospitality Partners S.à r.l., a Luxembourg-based hotel management company established by the joint venture to operate branded hotels in partnership with leading global hotel companies. Bralower & Loewe's strategy is focused on working with European property owners to enhance the operational performance of hotel assets through partnership with leading global hotel companies.... Read more here - Hotel Management Global Outlook Link
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